A data profile of the people who buy, follow and care about Joke in India — modelled from more than twelve digital signal sources. Joke has an estimated audience of 12,670,943 people in India.
Joke has an estimated audience of 12,670,943 people in India. 21.1% are female, 78.9% are male, average age 31.9. Top brand affinities: Happiness, Psychology, Videography, Stand-up comedy, Radio.
Top brand affinities include Happiness, Psychology, Videography, with strongest over-indexing on Happiness (1.7× the country average).
Demographically, the Joke audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Joke fan in India is more male, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Happiness.
The key figures that characterise the Joke profile in India.
21.1% are female, 78.9% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 31.9 |
| Estimated audience size | 12,670,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Joke audience comes from India.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.48× | ||
| 02 | Omegle | Internet & Social Media | 2.09× | ||
| 03 | Hindustan | Politics & Society | 2.05× | ||
| 04 | Real property | Home & Garden | 1.99× | ||
| 05 | Stand-up comedy | Movies & TV | 1.81× | ||
| 06 | Indian Railways | Cars & Mobility | 1.75× | ||
| 07 | Freelancer | Business & Career | 1.73× | ||
| 08 | Himalayas | Travel & Leisure | 1.71× | ||
| 09 | Anthropology | Business & Career | 1.71× | ||
| 10 | Happiness | Health | 1.70× | ||
| 11 | Activism | Politics & Society | 1.69× | ||
| 12 | Psychology | Business & Career | 1.64× | ||
| 13 | Political science | Business & Career | 1.60× | ||
| 14 | Wholesale | Fashion & Accessoires | 1.58× | ||
| 15 | Dogs | Pets & Animals | 1.54× | ||
| 16 | Young's | Food & Beverages | 1.54× | ||
| 17 | OnePlus | Technology & Electronics | 1.54× | ||
| 18 | Radio | Technology & Electronics | 1.53× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.51× | ||
| 20 | Handball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Extroversion | THRILL | 1.21× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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