A data profile of the people who buy, follow and care about Joke in Portugal — modelled from more than twelve digital signal sources. Joke has an estimated audience of 2,069,567 people in Portugal.
Joke has an estimated audience of 2,069,567 people in Portugal. 53.0% are female, 47.0% are male, average age 45.0. Top brand affinities: Canada, Viral video, Local news, Musical theatre, First-person shooter games.
Top brand affinities include Canada, Viral video, Local news, with strongest over-indexing on Canada (1.5× the country average).
Demographically, the Joke audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Joke fan in Portugal is balanced, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Canada.
The key figures that characterise the Joke profile in Portugal.
53.0% are female, 47.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 45.0 |
| Estimated audience size | 2,069,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Joke audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 2.42× | ||
| 02 | Crunchyroll | Games | 2.18× | ||
| 03 | Local news | News | 2.06× | ||
| 04 | Viral video | Internet & Social Media | 1.85× | ||
| 05 | Flight simulator | Games | 1.73× | ||
| 06 | Fluminense FC | Sports | 1.67× | ||
| 07 | Employment agency | Business & Career | 1.62× | ||
| 08 | Lottery | Games | 1.59× | ||
| 09 | First-person shooter games | Games | 1.56× | ||
| 10 | Internet & Social Media | 1.56× | |||
| 11 | Videotelephony | Technology & Electronics | 1.56× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 13 | Rio Ave F.C. | Sports | 1.53× | ||
| 14 | Musical theatre | Movies & TV | 1.52× | ||
| 15 | Breaking news | Movies & TV | 1.52× | ||
| 16 | Microwave oven | Home & Garden | 1.52× | ||
| 17 | Individualism | Politics & Society | 1.52× | ||
| 18 | Postmodernism | Arts & Culture | 1.52× | ||
| 19 | Canada | Travel & Leisure | 1.50× | ||
| 20 | Rayo Vallecano | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.33× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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