A data profile of the people who buy, follow and care about Joke in Netherlands — modelled from more than twelve digital signal sources. Joke has an estimated audience of 1,928,615 people in Netherlands.
The average Joke fan in Netherlands is 40.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Canada, Toto (band), Jumbo (supermarket), with strongest over-indexing on Canada (2.15× the country average).
Demographically, the Joke audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Joke fan in Netherlands is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Canada.
The key figures that characterise the Joke profile in Netherlands.
49.5% are female, 50.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 40.5 |
| Estimated audience size | 1,928,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Joke audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
Where the Joke audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.36× | |
| 02 | Zuid-Holland | ~500K | 1.19× | |
| 03 | Flevoland | ~60K | 1.13× | |
| 04 | Limburg | ~100K | 1.03× | |
| 05 | Friesland | ~80K | 1.03× | |
| 06 | North Brabant | ~300K | 1.00× | |
| 07 | Overijssel | ~100K | 0.99× | |
| 08 | Gelderland | ~200K | 0.93× | |
| 09 | Drenthe | ~50K | 0.90× | |
| 10 | Zeeland | ~40K | 0.90× | |
| 11 | Groningen | ~60K | 0.89× | |
| 12 | Utrecht | ~100K | 0.87× |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit techno | Music & Radio | 2.63× | ||
| 02 | Viral video | Internet & Social Media | 2.29× | ||
| 03 | Canada | Travel & Leisure | 2.15× | ||
| 04 | Mixed martial arts | Sports | 1.94× | ||
| 05 | Michael van Gerwen | Sports | 1.89× | ||
| 06 | Stand-up comedy | Movies & TV | 1.80× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 08 | Real property | Home & Garden | 1.63× | ||
| 09 | Poetry | Literature | 1.60× | ||
| 10 | Hair products | Beauty & Wellness | 1.59× | ||
| 11 | Autoweek | Cars & Mobility | 1.57× | ||
| 12 | Toto (band) | Music & Radio | 1.56× | ||
| 13 | Movie theater | Movies & TV | 1.55× | ||
| 14 | Drawing | Home & Garden | 1.54× | ||
| 15 | Happiness | Health | 1.53× | ||
| 16 | Online games | Games | 1.53× | ||
| 17 | Internet & Social Media | 1.52× | |||
| 18 | Jumbo (supermarket) | Shopping | 1.51× | ||
| 19 | Italian cuisine | Food & Beverages | 1.51× | ||
| 20 | dumpert.nl | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.82× |
Joke has an estimated audience of 1,928,615 people in Netherlands, concentrated in Zuid-Holland and North Holland.
49.5% of Joke fans are female, 50.5% are male, with an average age of 40.5 years.
Joke fans show strongest brand affinity for Canada (2.15×), Toto (band) (1.56×), and Jumbo (supermarket) (1.51×) over the country average.
Joke fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Joke itself, the audience over-indexes on Toto (band) (1.56×), Jumbo (supermarket) (1.51×), WhatsApp (1.52×), and Hair products (1.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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