A data profile of the people who buy, follow and care about Italian cuisine in Netherlands — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 1,801,978 people in Netherlands.
The average Italian cuisine fan in Netherlands is 43.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), RTL Nieuws, Netherlands, with strongest over-indexing on Jumbo (supermarket) (1.79× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Italian cuisine fan in Netherlands is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Italian cuisine profile in Netherlands.
60.7% are female, 39.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.2 |
| Estimated audience size | 1,801,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Italian cuisine audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
Where the Italian cuisine audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zeeland | ~60K | 1.57× | |
| 02 | North Holland | ~400K | 1.33× | |
| 03 | Flevoland | ~50K | 1.04× | |
| 04 | Drenthe | ~60K | 1.00× | |
| 05 | Zuid-Holland | ~400K | 0.99× | |
| 06 | Friesland | ~70K | 0.97× | |
| 07 | Groningen | ~60K | 0.97× | |
| 08 | Limburg | ~100K | 0.95× | |
| 09 | Overijssel | ~100K | 0.94× | |
| 10 | Utrecht | ~100K | 0.92× | |
| 11 | Gelderland | ~200K | 0.90× | |
| 12 | North Brabant | ~300K | 0.89× |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Recipes | Food & Beverages | 1.89× | ||
| 02 | HEMA | Shopping | 1.82× | ||
| 03 | Jumbo (supermarket) | Shopping | 1.79× | ||
| 04 | McDonald's | Food & Beverages | 1.71× | ||
| 05 | Dutch language | Politics & Society | 1.69× | ||
| 06 | RTL Nieuws | Movies & TV | 1.67× | ||
| 07 | Hotels | Travel & Leisure | 1.66× | ||
| 08 | Bol.com | Shopping | 1.66× | ||
| 09 | The Hague | Travel & Leisure | 1.65× | ||
| 10 | Magazines | Literature | 1.64× | ||
| 11 | Leisure | Travel & Leisure | 1.64× | ||
| 12 | Amsterdam | Travel & Leisure | 1.61× | ||
| 13 | Culture | Literature | 1.61× | ||
| 14 | Netherlands | Travel & Leisure | 1.60× | ||
| 15 | Voetbalprimeur | Sports | 1.58× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | IKEA | Home & Garden | 1.55× | ||
| 18 | Politics and social issues | Politics & Society | 1.55× | ||
| 19 | Rabobank | Business & Career | 1.54× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Social Media Usage | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Individualism | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.81× |
Italian cuisine has an estimated audience of 1,801,978 people in Netherlands, concentrated in North Holland and Zuid-Holland.
60.7% of Italian cuisine fans are female, 39.3% are male, with an average age of 43.2 years.
Italian cuisine fans show strongest brand affinity for Jumbo (supermarket) (1.79×), RTL Nieuws (1.67×), and Netherlands (1.6×) over the country average.
Italian cuisine fans in Netherlands are most concentrated in North Holland (reach ~400K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Italian cuisine itself, the audience over-indexes on RTL Nieuws (1.67×), Netherlands (1.6×), HEMA (1.82×), and IKEA (1.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.