A data profile of the people who buy, follow and care about McDonald's in Netherlands — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 6,160,238 people in Netherlands.
The average McDonald's fan in Netherlands is 39.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Burger King, HEMA, Kruidvat, with strongest over-indexing on Burger King (2.45× the country average).
Demographically, the McDonald's audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical McDonald's fan in Netherlands is balanced, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Burger King.
The key figures that characterise the McDonald's profile in Netherlands.
54.2% are female, 45.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.4 |
| Estimated audience size | 6,160,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide McDonald's audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 4.8% |
| Germany | 4.7% |
Where the McDonald's audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1.5M | 1.30× | |
| 02 | Limburg | ~500K | 1.22× | |
| 03 | Gelderland | ~900K | 1.19× | |
| 04 | Flevoland | ~200K | 1.19× | |
| 05 | North Holland | ~1.5M | 1.17× | |
| 06 | Zuid-Holland | ~1.5M | 1.14× | |
| 07 | Utrecht | ~500K | 1.04× | |
| 08 | Overijssel | ~400K | 0.93× | |
| 09 | Drenthe | ~200K | 0.80× | |
| 10 | Friesland | ~200K | 0.76× | |
| 11 | Zeeland | ~90K | 0.66× | |
| 12 | Groningen | ~100K | 0.60× |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.45× | ||
| 02 | Walmart | Shopping | 2.40× | ||
| 03 | Scapino | Fashion & Accessoires | 2.18× | ||
| 04 | Starbucks | Food & Beverages | 1.99× | ||
| 05 | K3 (band) | Music & Radio | 1.98× | ||
| 06 | KFC | Food & Beverages | 1.95× | ||
| 07 | GTST | Movies & TV | 1.93× | ||
| 08 | DekaMarkt | Food & Beverages | 1.91× | ||
| 09 | Dirk van den Broek | Food & Beverages | 1.86× | ||
| 10 | Domino's Pizza | Food & Beverages | 1.71× | ||
| 11 | Subway | Food & Beverages | 1.69× | ||
| 12 | Hypermarket | Shopping | 1.67× | ||
| 13 | Etos | Health | 1.66× | ||
| 14 | Center Parcs | Travel & Leisure | 1.63× | ||
| 15 | HEMA | Shopping | 1.60× | ||
| 16 | Jan Smit (singer) | Music & Radio | 1.58× | ||
| 17 | Blokker | Technology & Electronics | 1.57× | ||
| 18 | MS Mode | Fashion & Accessoires | 1.56× | ||
| 19 | Kruidvat | Shopping | 1.51× | ||
| 20 | Temu | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.58× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Patriotism | CONSERVATISM | 0.69× |
McDonald's's target market in Netherlands covers an estimated 6,160,238 people, concentrated in Zuid-Holland and North Holland.
54.2% of the McDonald's audience are female, 45.8% are male, with an average age of 39.4 years.
McDonald's fans show strongest brand affinity for Burger King (2.45×), HEMA (1.6×), and Kruidvat (1.51×) over the country average.
McDonald's fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond McDonald's itself, the audience over-indexes on HEMA (1.6×), Kruidvat (1.51×), KFC (1.95×), and Scapino (2.18×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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