A data profile of the people who buy, follow and care about Recipes in Netherlands — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 4,063,404 people in Netherlands.
The average Recipes fan in Netherlands is 46.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include HEMA, Libelle, Culinary art, with strongest over-indexing on HEMA (1.51× the country average).
Demographically, the Recipes audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Recipes fan in Netherlands is more female, around 46.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for HEMA.
The key figures that characterise the Recipes profile in Netherlands.
64.7% are female, 35.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 46.6 |
| Estimated audience size | 4,063,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Recipes audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.77× | |
| 02 | Zuid-Holland | ~1.5M | 1.36× | |
| 03 | Utrecht | ~400K | 1.12× | |
| 04 | North Brabant | ~700K | 1.11× | |
| 05 | Limburg | ~300K | 1.06× | |
| 06 | Flevoland | ~100K | 1.04× | |
| 07 | Groningen | ~100K | 0.97× | |
| 08 | Gelderland | ~500K | 0.92× | |
| 09 | Overijssel | ~300K | 0.87× | |
| 10 | Friesland | ~100K | 0.82× | |
| 11 | Zeeland | ~70K | 0.82× | |
| 12 | Drenthe | ~100K | 0.79× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 24Kitchen | Food & Beverages | 1.84× | ||
| 02 | Bonprix | Shopping | 1.80× | ||
| 03 | Diabetes mellitus awareness | Health | 1.79× | ||
| 04 | Culinary art | Arts & Culture | 1.75× | ||
| 05 | Libelle | Pets & Animals | 1.70× | ||
| 06 | Baking | Food & Beverages | 1.68× | ||
| 07 | Oven | Home & Garden | 1.65× | ||
| 08 | MS Mode | Fashion & Accessoires | 1.64× | ||
| 09 | Local food | Food & Beverages | 1.60× | ||
| 10 | Magnesium | Health | 1.58× | ||
| 11 | Blouse | Fashion & Accessoires | 1.56× | ||
| 12 | Dish (food) | Food & Beverages | 1.55× | ||
| 13 | Garden centre | Home & Garden | 1.54× | ||
| 14 | Dinner | Food & Beverages | 1.54× | ||
| 15 | Cookbook | Food & Beverages | 1.54× | ||
| 16 | Flour | Food & Beverages | 1.53× | ||
| 17 | Desserts | Food & Beverages | 1.52× | ||
| 18 | Bakery | Food & Beverages | 1.52× | ||
| 19 | East Godavari district | Travel & Leisure | 1.52× | ||
| 20 | HEMA | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.76× | |
| Urban Lifestyle | OPEN | 0.78× |
Recipes has an estimated audience of 4,063,404 people in Netherlands, concentrated in North Holland and Zuid-Holland.
64.7% of Recipes fans are female, 35.3% are male, with an average age of 46.6 years.
Recipes fans show strongest brand affinity for HEMA (1.51×), Libelle (1.7×), and Culinary art (1.75×) over the country average.
Recipes fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Libelle (1.7×), Culinary art (1.75×), Desserts (1.52×), and Blouse (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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