A data profile of the people who buy, follow and care about Bakery in Netherlands — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 1,835,158 people in Netherlands.
The average Bakery fan in Netherlands is 43.5 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Oven, Lidl, Kruidvat, with strongest over-indexing on Oven (3.44× the country average).
Demographically, the Bakery audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bakery fan in Netherlands is more female, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Oven.
The key figures that characterise the Bakery profile in Netherlands.
68.7% are female, 31.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.5 |
| Estimated audience size | 1,835,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Bakery audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 10.59× | |
| 02 | Zuid-Holland | ~100K | 0.25× | |
| 03 | Drenthe | ~10K | 0.22× | |
| 04 | Utrecht | ~30K | 0.21× | |
| 05 | Zeeland | ~8K | 0.21× | |
| 06 | Flevoland | ~10K | 0.20× | |
| 07 | Limburg | ~20K | 0.19× | |
| 08 | Friesland | ~10K | 0.17× | |
| 09 | Groningen | ~10K | 0.16× | |
| 10 | North Brabant | ~40K | 0.15× | |
| 11 | Overijssel | ~20K | 0.14× | |
| 12 | Gelderland | ~30K | 0.12× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oven | Home & Garden | 3.44× | ||
| 02 | Flour | Food & Beverages | 3.28× | ||
| 03 | Pastry | Food & Beverages | 3.27× | ||
| 04 | Garden centre | Home & Garden | 2.44× | ||
| 05 | Baking | Food & Beverages | 2.20× | ||
| 06 | Cake | Food & Beverages | 2.18× | ||
| 07 | Bruna (company) | Literature | 1.99× | ||
| 08 | Marco Borsato | Music & Radio | 1.85× | ||
| 09 | Center Parcs | Travel & Leisure | 1.85× | ||
| 10 | postcode loterij | Games | 1.77× | ||
| 11 | Etos | Health | 1.77× | ||
| 12 | Van der Valk (company) | Travel & Leisure | 1.76× | ||
| 13 | Scapino | Fashion & Accessoires | 1.69× | ||
| 14 | HEMA | Shopping | 1.68× | ||
| 15 | Recipes | Food & Beverages | 1.67× | ||
| 16 | Lidl | Shopping | 1.66× | ||
| 17 | Kruidvat | Shopping | 1.66× | ||
| 18 | Supermarket | Shopping | 1.63× | ||
| 19 | De Stentor | News | 1.57× | ||
| 20 | C&A | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.47× | |
| Design Affinity | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Sustainability | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.79× |
Bakery has an estimated audience of 1,835,158 people in Netherlands, concentrated in North Holland and Zuid-Holland.
68.7% of Bakery fans are female, 31.3% are male, with an average age of 43.5 years.
Bakery fans show strongest brand affinity for Oven (3.44×), Lidl (1.66×), and Kruidvat (1.66×) over the country average.
Bakery fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~100K), and North Brabant (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Lidl (1.66×), Kruidvat (1.66×), HEMA (1.68×), and Pastry (3.27×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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