A data profile of the people who buy, follow and care about Baking in Netherlands — modelled from more than twelve digital signal sources. Baking has an estimated audience of 1,617,459 people in Netherlands.
The average Baking fan in Netherlands is 46.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Lidl, Kruidvat, HEMA, with strongest over-indexing on Lidl (1.58× the country average).
Demographically, the Baking audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Baking fan in Netherlands is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Lidl.
The key figures that characterise the Baking profile in Netherlands.
66.7% are female, 33.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 46.0 |
| Estimated audience size | 1,617,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Baking audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Where the Baking audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 2.79× | |
| 02 | North Brabant | ~400K | 1.39× | |
| 03 | Zuid-Holland | ~400K | 1.09× | |
| 04 | Flevoland | ~40K | 0.99× | |
| 05 | Limburg | ~100K | 0.92× | |
| 06 | Zeeland | ~30K | 0.90× | |
| 07 | Drenthe | ~40K | 0.89× | |
| 08 | Utrecht | ~100K | 0.88× | |
| 09 | Friesland | ~50K | 0.88× | |
| 10 | Overijssel | ~100K | 0.86× | |
| 11 | Groningen | ~50K | 0.86× | |
| 12 | Gelderland | ~200K | 0.85× |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MS Mode | Fashion & Accessoires | 2.01× | ||
| 02 | Oven | Home & Garden | 2.01× | ||
| 03 | Bakery | Food & Beverages | 1.98× | ||
| 04 | Pastry | Food & Beverages | 1.97× | ||
| 05 | Libelle | Pets & Animals | 1.93× | ||
| 06 | Garden centre | Home & Garden | 1.92× | ||
| 07 | Bruna (company) | Literature | 1.89× | ||
| 08 | C&A | Shopping | 1.88× | ||
| 09 | Etos | Health | 1.79× | ||
| 10 | Recipes | Food & Beverages | 1.78× | ||
| 11 | postcode loterij | Games | 1.68× | ||
| 12 | Chocolate | Food & Beverages | 1.63× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 14 | Scapino | Fashion & Accessoires | 1.60× | ||
| 15 | Lidl | Shopping | 1.58× | ||
| 16 | Kruidvat | Shopping | 1.58× | ||
| 17 | HEMA | Shopping | 1.58× | ||
| 18 | Organic food | Food & Beverages | 1.58× | ||
| 19 | Van der Valk (company) | Travel & Leisure | 1.58× | ||
| 20 | Center Parcs | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.57× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Baking has an estimated audience of 1,617,459 people in Netherlands, concentrated in North Holland and Zuid-Holland.
66.7% of Baking fans are female, 33.3% are male, with an average age of 46.0 years.
Baking fans show strongest brand affinity for Lidl (1.58×), Kruidvat (1.58×), and HEMA (1.58×) over the country average.
Baking fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Baking itself, the audience over-indexes on Kruidvat (1.58×), HEMA (1.58×), Etos (1.79×), and postcode loterij (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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