A data profile of the people who buy, follow and care about Baking in France — modelled from more than twelve digital signal sources. Baking has an estimated audience of 4,446,745 people in France.
The average Baking fan in France is 43.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Recipes, Pastry, Pâtisserie, with strongest over-indexing on Recipes (1.52× the country average).
Demographically, the Baking audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Baking fan in France is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Recipes.
The key figures that characterise the Baking profile in France.
64.5% are female, 35.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 43.8 |
| Estimated audience size | 4,446,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Baking audience comes from France.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Where the Baking audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.19× | |
| 02 | Hauts-de-France | ~500K | 1.18× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 04 | Occitanie | ~400K | 0.98× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 0.94× | |
| 06 | Corsica | ~20K | 0.94× | |
| 07 | Normandy | ~200K | 0.92× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 09 | Centre-Val de Loire | ~100K | 0.89× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.87× | |
| 11 | Pays de la Loire | ~200K | 0.87× | |
| 12 | Brittany | ~200K | 0.87× | |
| 13 | Grand Est | ~300K | 0.86× |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastry | Food & Beverages | 2.28× | ||
| 02 | Pâtisserie | Food & Beverages | 2.27× | ||
| 03 | Bakery | Food & Beverages | 2.18× | ||
| 04 | vertbaudet | Fashion & Accessoires | 2.13× | ||
| 05 | Kitchenware | Home & Garden | 2.08× | ||
| 06 | Cake | Food & Beverages | 1.99× | ||
| 07 | Culinary art | Arts & Culture | 1.99× | ||
| 08 | Gémo | Fashion & Accessoires | 1.96× | ||
| 09 | Kiabi | Fashion & Accessoires | 1.87× | ||
| 10 | Desserts | Food & Beverages | 1.72× | ||
| 11 | Kitchen | Home & Garden | 1.71× | ||
| 12 | Eating | Food & Beverages | 1.69× | ||
| 13 | La Redoute | Shopping | 1.62× | ||
| 14 | Organic food | Food & Beverages | 1.61× | ||
| 15 | Chocolate | Food & Beverages | 1.59× | ||
| 16 | French cuisine | Food & Beverages | 1.57× | ||
| 17 | Patrick Bruel | Music & Radio | 1.54× | ||
| 18 | Recipes | Food & Beverages | 1.52× | ||
| 19 | IKEA | Home & Garden | 1.52× | ||
| 20 | Primark | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.49× | |
| Creativity | OPEN | 1.37× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.84× |
Baking has an estimated audience of 4,446,745 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
64.5% of Baking fans are female, 35.5% are male, with an average age of 43.8 years.
Baking fans show strongest brand affinity for Recipes (1.52×), Pastry (2.28×), and Pâtisserie (2.27×) over the country average.
Baking fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Baking itself, the audience over-indexes on Pastry (2.28×), Pâtisserie (2.27×), Bakery (2.18×), and Eating (1.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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