Pastry Audience in France
Pastry has an estimated audience of 6,654,607 people in France. 68.5% are female, 31.5% are male, average age 41.2. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Pâtisserie, Bakery, Cake, Chocolate cake, Cupcake.
The average Pastry fan in France is 41.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Pâtisserie, Bakery, Cake, with strongest over-indexing on Pâtisserie (4.09× the country average). Demographically, the Pastry audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pastry fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 41.2 |
| Estimated audience size | 6,654,607 |
Audience persona
The typical Pastry fan in France is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Pâtisserie.
Pastry fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~3.5M | 3.13× |
| Provence-Alpes-Côte d'Azur | ~1M | 2.17× |
| Auvergne-Rhône-Alpes | ~800K | 1.01× |
| Hauts-de-France | ~600K | 1.01× |
| Grand Est | ~500K | 0.96× |
| Nouvelle-Aquitaine | ~400K | 0.76× |
| Occitanie | ~400K | 0.76× |
| Normandy | ~300K | 0.79× |
| Pays de la Loire | ~200K | 0.65× |
| Brittany | ~200K | 0.67× |
| Bourgogne-Franche-Comté | ~200K | 0.74× |
| Centre-Val de Loire | ~200K | 0.73× |
| Corsica | ~30K | 0.91× |
Top brand affinities of Pastry fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pâtisserie | 4.09× | Food & Beverages |
| Bakery | 3.05× | Food & Beverages |
| Cake | 2.54× | Food & Beverages |
| Chocolate cake | 4.74× | Food & Beverages |
| Cupcake | 3.68× | Food & Beverages |
| Flour | 3.18× | Food & Beverages |
| French cuisine | 1.89× | Food & Beverages |
| Desserts | 1.76× | Food & Beverages |
| Kiabi | 1.86× | Fashion & Accessoires |
| Cake decorating | 3.47× | Food & Beverages |
| Primark | 1.51× | Shopping |
| Culinary art | 1.74× | Arts & Culture |
| Promod | 1.84× | Fashion & Accessoires |
| Sweetness | 2.81× | Food & Beverages |
| Gémo | 1.85× | Fashion & Accessoires |
| Yves Rocher (company) | 1.71× | Beauty & Wellness |
| Confectionery | 1.63× | Food & Beverages |
| Bijou (jewellery) | 1.53× | Fashion & Accessoires |
| Candy | 1.63× | Food & Beverages |
| Dough | 2.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.16 |
| Indulgence | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
See Pastry audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Pastry have in France?
Pastry has an estimated audience of 6,654,607 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Pastry fans?
68.5% of Pastry fans are female, 31.5% are male, with an average age of 41.2 years.
Which brands do Pastry fans like most?
Pastry fans show strongest brand affinity for Pâtisserie (4.09×), Bakery (3.05×), and Cake (2.54×) over the country average.
Where do Pastry fans live in France?
Pastry fans in France are most concentrated in Île-de-France (reach ~3.5M), Provence-Alpes-Côte d'Azur (reach ~1M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Pastry fans also like?
Beyond Pastry itself, the audience over-indexes on Bakery (3.05×), Cake (2.54×), Chocolate cake (4.74×), and Cupcake (3.68×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.