A data profile of the people who buy, follow and care about Pastry in France — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 6,654,607 people in France.
The average Pastry fan in France is 41.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Pâtisserie, Bakery, Cake, with strongest over-indexing on Pâtisserie (4.09× the country average).
Demographically, the Pastry audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pastry fan in France is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Pâtisserie.
The key figures that characterise the Pastry profile in France.
68.5% are female, 31.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 41.2 |
| Estimated audience size | 6,654,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Pastry audience comes from France.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
Where the Pastry audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 3.13× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 2.17× | |
| 03 | Auvergne-Rhône-Alpes | ~800K | 1.01× | |
| 04 | Hauts-de-France | ~600K | 1.01× | |
| 05 | Grand Est | ~500K | 0.96× | |
| 06 | Corsica | ~30K | 0.91× | |
| 07 | Normandy | ~300K | 0.79× | |
| 08 | Nouvelle-Aquitaine | ~400K | 0.76× | |
| 09 | Occitanie | ~400K | 0.76× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.74× | |
| 11 | Centre-Val de Loire | ~200K | 0.73× | |
| 12 | Brittany | ~200K | 0.67× | |
| 13 | Pays de la Loire | ~200K | 0.65× |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 4.74× | ||
| 02 | Pâtisserie | Food & Beverages | 4.09× | ||
| 03 | Cupcake | Food & Beverages | 3.68× | ||
| 04 | Cake decorating | Food & Beverages | 3.47× | ||
| 05 | Flour | Food & Beverages | 3.18× | ||
| 06 | Bakery | Food & Beverages | 3.05× | ||
| 07 | Sweetness | Food & Beverages | 2.81× | ||
| 08 | Dough | Food & Beverages | 2.62× | ||
| 09 | Cake | Food & Beverages | 2.54× | ||
| 10 | French cuisine | Food & Beverages | 1.89× | ||
| 11 | Kiabi | Fashion & Accessoires | 1.86× | ||
| 12 | Gémo | Fashion & Accessoires | 1.85× | ||
| 13 | Promod | Fashion & Accessoires | 1.84× | ||
| 14 | Desserts | Food & Beverages | 1.76× | ||
| 15 | Culinary art | Arts & Culture | 1.74× | ||
| 16 | Yves Rocher (company) | Beauty & Wellness | 1.71× | ||
| 17 | Confectionery | Food & Beverages | 1.63× | ||
| 18 | Candy | Food & Beverages | 1.63× | ||
| 19 | Bijou (jewellery) | Fashion & Accessoires | 1.53× | ||
| 20 | Primark | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Indulgence | JOY | 1.15× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.69× |
Pastry has an estimated audience of 6,654,607 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
68.5% of Pastry fans are female, 31.5% are male, with an average age of 41.2 years.
Pastry fans show strongest brand affinity for Pâtisserie (4.09×), Bakery (3.05×), and Cake (2.54×) over the country average.
Pastry fans in France are most concentrated in Île-de-France (reach ~3.5M), Provence-Alpes-Côte d'Azur (reach ~1M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pastry itself, the audience over-indexes on Bakery (3.05×), Cake (2.54×), Chocolate cake (4.74×), and Cupcake (3.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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