A data profile of the people who buy, follow and care about Confectionery in France — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 6,539,503 people in France.
The average Confectionery fan in France is 40.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Promod, vertbaudet, Cake, with strongest over-indexing on Promod (2.62× the country average).
Demographically, the Confectionery audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Confectionery fan in France is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Promod.
The key figures that characterise the Confectionery profile in France.
64.5% are female, 35.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 40.1 |
| Estimated audience size | 6,539,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Confectionery audience comes from France.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
Where the Confectionery audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~900K | 1.56× | |
| 02 | Île-de-France | ~1.5M | 1.37× | |
| 03 | Grand Est | ~500K | 1.02× | |
| 04 | Auvergne-Rhône-Alpes | ~800K | 1.00× | |
| 05 | Provence-Alpes-Côte d'Azur | ~500K | 1.00× | |
| 06 | Nouvelle-Aquitaine | ~600K | 0.99× | |
| 07 | Pays de la Loire | ~400K | 0.97× | |
| 08 | Centre-Val de Loire | ~200K | 0.96× | |
| 09 | Normandy | ~300K | 0.95× | |
| 10 | Corsica | ~30K | 0.95× | |
| 11 | Brittany | ~300K | 0.93× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.91× | |
| 13 | Occitanie | ~500K | 0.90× |
The strongest cross-interests of the Confectionery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 3.24× | ||
| 02 | Cake decorating | Food & Beverages | 2.85× | ||
| 03 | Emotional intelligence | Health | 2.64× | ||
| 04 | Promod | Fashion & Accessoires | 2.62× | ||
| 05 | Cupcake | Food & Beverages | 2.55× | ||
| 06 | vertbaudet | Fashion & Accessoires | 2.44× | ||
| 07 | Gémo | Fashion & Accessoires | 2.31× | ||
| 08 | Candy | Food & Beverages | 2.20× | ||
| 09 | Yves Rocher (company) | Beauty & Wellness | 2.08× | ||
| 10 | Pâtisserie | Food & Beverages | 2.07× | ||
| 11 | Self-knowledge (psychology) | Health | 2.02× | ||
| 12 | Pastry | Food & Beverages | 2.01× | ||
| 13 | Cake | Food & Beverages | 1.99× | ||
| 14 | King Jouet | Shopping | 1.85× | ||
| 15 | Chocolate | Food & Beverages | 1.77× | ||
| 16 | Bakery | Food & Beverages | 1.74× | ||
| 17 | Childhood | Kids & Family | 1.62× | ||
| 18 | Divertissement | Politics & Society | 1.60× | ||
| 19 | Kiabi | Fashion & Accessoires | 1.58× | ||
| 20 | Primark | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.18× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Individualism | JOY | 0.74× | |
| Need for Security | CONSERVATISM | 0.74× |
Confectionery has an estimated audience of 6,539,503 people in France, concentrated in Île-de-France and Hauts-de-France.
64.5% of Confectionery fans are female, 35.5% are male, with an average age of 40.1 years.
Confectionery fans show strongest brand affinity for Promod (2.62×), vertbaudet (2.44×), and Cake (1.99×) over the country average.
Confectionery fans in France are most concentrated in Île-de-France (reach ~1.5M), Hauts-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Confectionery itself, the audience over-indexes on vertbaudet (2.44×), Cake (1.99×), Gémo (2.31×), and Candy (2.2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.