Confectionery Audience in France
Confectionery has an estimated audience of 6,539,503 people in France. 64.5% are female, 35.5% are male, average age 40.1. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Promod, vertbaudet, Cake, Gémo, Candy.
The average Confectionery fan in France is 40.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Promod, vertbaudet, Cake, with strongest over-indexing on Promod (2.62× the country average). Demographically, the Confectionery audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Confectionery fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 40.1 |
| Estimated audience size | 6,539,503 |
Audience persona
The typical Confectionery fan in France is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Promod.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,640,656 | 1.4× |
| Hauts-de-France | 967,715 | 1.68× |
| Auvergne-Rhône-Alpes | 767,814 | 1× |
| Nouvelle-Aquitaine | 567,280 | 0.99× |
| Grand Est | 540,357 | 1.02× |
| Occitanie | 488,812 | 0.87× |
| Provence-Alpes-Côte d'Azur | 482,287 | 0.99× |
| Pays de la Loire | 348,872 | 0.96× |
| Normandy | 292,930 | 0.92× |
| Brittany | 280,701 | 0.88× |
| Centre-Val de Loire | 226,406 | 0.92× |
| Bourgogne-Franche-Comté | 215,489 | 0.81× |
| Corsica | 18,125 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Promod | 2.62× | Fashion & Accessoires |
| vertbaudet | 2.44× | Fashion & Accessoires |
| Cake | 1.99× | Food & Beverages |
| Gémo | 2.31× | Fashion & Accessoires |
| Candy | 2.2× | Food & Beverages |
| Pâtisserie | 2.07× | Food & Beverages |
| Yves Rocher (company) | 2.08× | Beauty & Wellness |
| Pastry | 2.01× | Food & Beverages |
| Chocolate | 1.77× | Food & Beverages |
| Primark | 1.54× | Shopping |
| King Jouet | 1.85× | Shopping |
| Chocolate cake | 3.24× | Food & Beverages |
| Bakery | 1.74× | Food & Beverages |
| Kiabi | 1.58× | Fashion & Accessoires |
| Cupcake | 2.55× | Food & Beverages |
| Emotional intelligence | 2.64× | Health |
| Childhood | 1.62× | Kids & Family |
| Divertissement | 1.6× | Politics & Society |
| Self-knowledge (psychology) | 2.02× | Health |
| Cake decorating | 2.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Patriotism | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
| Mindfulness | BALANCE | 1.14 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
See Confectionery audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Confectionery have in France?
Confectionery has an estimated audience of 6,539,503 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Confectionery fans?
64.5% of Confectionery fans are female, 35.5% are male, with an average age of 40.1 years.
Which brands do Confectionery fans like most?
Confectionery fans show strongest brand affinity for Promod (2.62×), vertbaudet (2.44×), and Cake (1.99×) over the country average.
Where do Confectionery fans live in France?
Confectionery fans in France are most concentrated in Île-de-France (reach 1,640,656), Hauts-de-France (reach 967,715), and Auvergne-Rhône-Alpes (reach 767,814). These three regions account for the largest share of the active audience.
What other brands do Confectionery fans also like?
Beyond Confectionery itself, the audience over-indexes on vertbaudet (2.44×), Cake (1.99×), Gémo (2.31×), and Candy (2.2×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.