Rascasse Audience Intelligence

Confectionery Audience in India

A data profile of the people who buy, follow and care about Confectionery in India — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 5,029,618 people in India.

#812among Topic in India#68in Food & Beverages

The average Confectionery fan in India is 30.3 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Confectionery profile in India.

Audience size
5M
in India
Gender
33.5%♀
66.5% male
Age
30.3
average years
Country rank
#1187
Topic in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confectionery fans

33.5% are female, 66.5% are male, average age 30.3.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Confectionery audience in India
MetricValue
Female33.5%
Male66.5%
Average age30.3
Estimated audience size5,029,618
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Confectionery audience in India
Age bracketShare%
16-1937%
20-2932%
30-3918%
40-498%
50+5%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Confectionery audience comes from India.

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confectionery audience in India is strongest.

Fig. 05

Top regions by affinity

Confectionery fans by region: top regions in India
#RegionReachAffinity×
01Haryana~100K1.88×
02Tamil Nadu~200K1.71×
03Punjab (region)~100K1.61×
04Uttarakhand~40K1.47×
05Uttar Pradesh~300K1.41×
06Himachal Pradesh~30K1.34×
07Goa~7K1.29×
08Maharashtra~300K1.26×
09Karnataka~100K1.08×
10Nagaland~4K1.01×
11Arunachal Pradesh~3K1.01×
12Madhya Pradesh~100K1.00×
13Meghalaya~5K0.96×
14Sikkim~2K0.95×
15Telangana~70K0.94×
16Chhattisgarh~30K0.92×
17Gujarat~100K0.91×
18Mizoram~3K0.91×
19Jammu and Kashmir~20K0.89×
20Manipur~6K0.89×
21Rajasthan~100K0.85×
22Kerala~60K0.83×
23Tripura~6K0.82×
24Jharkhand~30K0.78×
25West Bengal~100K0.73×
26Assam~40K0.73×
27Andhra Pradesh~40K0.69×
28Odisha~40K0.68×
29Bihar~50K0.53×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in India

See Confectionery audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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