A data profile of the people who buy, follow and care about Confectionery in Ireland — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 678,733 people in Ireland.
Confectionery has an estimated audience of 678,733 people in Ireland. 67.5% are female, 32.5% are male, average age 42.0.
The key figures that characterise the Confectionery profile in Ireland.
67.5% are female, 32.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 42.0 |
| Estimated audience size | 678,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Confectionery audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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