Rascasse Audience Intelligence

Confectionery Audience in Brazil

A data profile of the people who buy, follow and care about Confectionery in Brazil — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 18,394,262 people in Brazil.

#114among Topic in Brazil#13in Food & Beverages

The average Confectionery fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confectionery profile in Brazil.

Audience size
18.4M
in Brazil
Gender
72.2%♀
27.8% male
Age
40.1
average years
Country rank
#178
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confectionery fans

72.2% are female, 27.8% are male, average age 40.1.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Confectionery audience in Brazil
MetricValue
Female72.2%
Male27.8%
Average age40.1
Estimated audience size18,394,262
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Confectionery audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Confectionery audience comes from Brazil.

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confectionery audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Confectionery fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~70K1.11×
02Roraima~60K1.11×
03Tocantins~100K1.08×
04São Paulo~5M1.03×
05Sergipe~200K1.03×
06Rondônia~200K1.03×
07Acre~70K1.03×
08Alagoas~300K1.00×
09Piauí~300K1.00×
10Rio Grande do Sul~1M0.99×
11Paraíba~400K0.98×
12Rio Grande do Norte~300K0.98×
13Mato Grosso do Sul~300K0.98×
14Amazonas~300K0.97×
15Mato Grosso~300K0.96×
16Rio de Janeiro~1.5M0.95×
17Maranhão~400K0.95×
18Espírito Santo~400K0.95×
19Federal District~300K0.95×
20Pará~600K0.94×
21Santa Catarina~800K0.93×
22Pernambuco~800K0.93×
23Ceará~800K0.93×
24Goiás~600K0.92×
25Paraná~1M0.90×
26Bahia~1M0.89×
27Minas Gerais~1.5M0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Confectionery audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →