Confectionery Audience in Germany
Confectionery has an estimated audience of 5,853,914 people in Germany. 65.8% are female, 34.2% are male, average age 39.4. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Chocolate cake, Cake decorating, Pastry, Cake, Birthday cake.
The average Confectionery fan in Germany is 39.4 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Chocolate cake, Cake decorating, Pastry, with strongest over-indexing on Chocolate cake (7.69× the country average). Demographically, the Confectionery audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Confectionery fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 39.4 |
| Estimated audience size | 5,853,914 |
Audience persona
The typical Confectionery fan in Germany is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Chocolate cake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,479,891 | 3.32× |
| Nordrhein-Westfalen | 1,260,679 | 0.98× |
| Bayern | 914,581 | 0.97× |
| Baden-Württemberg | 745,082 | 0.93× |
| Niedersachsen | 522,752 | 0.92× |
| Sachsen | 305,693 | 1.06× |
| Berlin | 294,582 | 1.13× |
| Rheinland-Pfalz | 289,892 | 0.99× |
| Brandenburg | 189,802 | 1.05× |
| Schleswig-Holstein | 178,862 | 0.85× |
| Thüringen | 154,186 | 1.03× |
| Sachsen-Anhalt | 147,827 | 0.97× |
| Hamburg | 135,854 | 1.03× |
| Mecklenburg-Vorpommern | 106,691 | 0.95× |
| Saarland | 81,604 | 1.14× |
| Bremen | 39,497 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate cake | 7.69× | Food & Beverages |
| Cake decorating | 7.6× | Food & Beverages |
| Pastry | 4.55× | Food & Beverages |
| Cake | 3.18× | Food & Beverages |
| Birthday cake | 7.55× | Food & Beverages |
| Chocolate brownie | 6.03× | Food & Beverages |
| Cupcake | 4.83× | Food & Beverages |
| Deichmann | 2.54× | Shopping |
| Tagesschau | 1.89× | Movies & TV |
| Reading | 1.54× | Literature |
| Harry Potter | 1.63× | Movies & TV |
| Bakery | 3.46× | Food & Beverages |
| Rossmann | 2.18× | Shopping |
| Cookie | 3.66× | Food & Beverages |
| Primark | 2.46× | Shopping |
| Beverages | 1.58× | Food & Beverages |
| Cheesecake | 4.77× | Food & Beverages |
| Chocolate | 2.42× | Food & Beverages |
| Candy | 2.99× | Food & Beverages |
| TK Maxx | 1.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| DIY Mentality | THRILL | 1.4 |
| Pet Ownership | JOY | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
See Confectionery audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Confectionery have in Germany?
Confectionery has an estimated audience of 5,853,914 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Confectionery fans?
65.8% of Confectionery fans are female, 34.2% are male, with an average age of 39.4 years.
Which brands do Confectionery fans like most?
Confectionery fans show strongest brand affinity for Chocolate cake (7.69×), Cake decorating (7.6×), and Pastry (4.55×) over the country average.
Where do Confectionery fans live in Germany?
Confectionery fans in Germany are most concentrated in Hessen (reach 1,479,891), Nordrhein-Westfalen (reach 1,260,679), and Bayern (reach 914,581). These three regions account for the largest share of the active audience.
What other brands do Confectionery fans also like?
Beyond Confectionery itself, the audience over-indexes on Cake decorating (7.6×), Pastry (4.55×), Cake (3.18×), and Birthday cake (7.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.