Rascasse Audience Intelligence

Confectionery Audience in Germany

A data profile of the people who buy, follow and care about Confectionery in Germany — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 5,853,914 people in Germany.

#516among Topic in Germany#48in Food & Beverages

The average Confectionery fan in Germany is 39.4 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Chocolate cake, Cake decorating, Pastry, with strongest over-indexing on Chocolate cake (7.69× the country average).

Demographically, the Confectionery audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Confectionery fan in Germany is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Chocolate cake.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confectionery profile in Germany.

Audience size
5.9M
in Germany
Gender
65.8%♀
34.2% male
Age
39.4
average years
Country rank
#827
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confectionery fans

65.8% are female, 34.2% are male, average age 39.4.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Confectionery audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age39.4
Estimated audience size5,853,914
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Confectionery audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Confectionery audience comes from Germany.

Worldwide audience distribution share by country for Confectionery
CountryShare
United States13.3%
Japan11.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confectionery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Confectionery fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~3.5M7.37×
02Saarland~70K1.04×
03Brandenburg~200K1.03×
04Thüringen~200K1.02×
05Berlin~300K0.99×
06Sachsen~300K0.98×
07Sachsen-Anhalt~100K0.98×
08Mecklenburg-Vorpommern~100K0.97×
09Nordrhein-Westfalen~1M0.94×
10Rheinland-Pfalz~300K0.93×
11Hamburg~100K0.93×
12Bayern~900K0.91×
13Baden-Württemberg~700K0.91×
14Bremen~50K0.90×
15Niedersachsen~500K0.86×
16Schleswig-Holstein~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Confectionery, Germany
0.82×1.00×7.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Confectionery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Confectionery audience
#·InterestCategoryAffinity×
01Chocolate cakeFood & Beverages7.69×
02Cake decoratingFood & Beverages7.60×
03Birthday cakeFood & Beverages7.55×
04Chocolate brownieFood & Beverages6.03×
05CupcakeFood & Beverages4.83×
06CheesecakeFood & Beverages4.77×
07PastryFood & Beverages4.55×
08CookieFood & Beverages3.66×
09BakeryFood & Beverages3.46×
10CakeFood & Beverages3.18×
11CandyFood & Beverages2.99×
12DeichmannShopping2.54×
13PrimarkShopping2.46×
14ChocolateFood & Beverages2.42×
15RossmannShopping2.18×
16TK MaxxShopping1.95×
17TagesschauMovies & TV1.89×
18Harry PotterMovies & TV1.63×
19BeveragesFood & Beverages1.58×
20ReadingLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Confectionery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Confectionery audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.92×
Healthy LifestyleBALANCE1.57×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Confectionery audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.45×
PatriotismCONSERVATISM0.74×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Confectionery have in Germany?

Confectionery has an estimated audience of 5,853,914 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Confectionery fans?

65.8% of Confectionery fans are female, 34.2% are male, with an average age of 39.4 years.

03

Which brands do Confectionery fans like most?

Confectionery fans show strongest brand affinity for Chocolate cake (7.69×), Cake decorating (7.6×), and Pastry (4.55×) over the country average.

04

Where do Confectionery fans live in Germany?

Confectionery fans in Germany are most concentrated in Hessen (reach ~3.5M), Nordrhein-Westfalen (reach ~1M), and Bayern (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Confectionery fans also like?

Beyond Confectionery itself, the audience over-indexes on Cake decorating (7.6×), Pastry (4.55×), Cake (3.18×), and Birthday cake (7.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Confectionery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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