Rascasse Audience Intelligence

Pastry Audience in Germany

A data profile of the people who buy, follow and care about Pastry in Germany — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 5,478,819 people in Germany.

#577among Topic in Germany#53in Food & Beverages

The average Pastry fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Cake decorating, Chocolate cake, Birthday cake, with strongest over-indexing on Cake decorating (11.07× the country average).

Demographically, the Pastry audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pastry fan in Germany is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Cake decorating.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pastry profile in Germany.

Audience size
5.5M
in Germany
Gender
68.9%♀
31.1% male
Age
38.7
average years
Country rank
#921
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pastry fans

68.9% are female, 31.1% are male, average age 38.7.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Pastry audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age38.7
Estimated audience size5,478,819
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Pastry audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Pastry audience comes from Germany.

Worldwide audience distribution share by country for Pastry
CountryShare
United States14.0%
Italy7.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pastry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pastry fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~800K3.11×
02Hamburg~200K1.29×
03Hessen~500K1.21×
04Bayern~1M1.19×
05Bremen~50K1.10×
06Nordrhein-Westfalen~1M0.96×
07Saarland~60K0.92×
08Baden-Württemberg~700K0.91×
09Rheinland-Pfalz~200K0.89×
10Brandenburg~100K0.83×
11Thüringen~100K0.81×
12Mecklenburg-Vorpommern~80K0.80×
13Sachsen-Anhalt~100K0.79×
14Niedersachsen~400K0.78×
15Sachsen~200K0.78×
16Schleswig-Holstein~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Pastry, Germany
0.77×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pastry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pastry audience
#·InterestCategoryAffinity×
01Birthday cakeFood & Beverages11.33×
02Cake decoratingFood & Beverages11.07×
03Chocolate cakeFood & Beverages10.84×
04Chocolate brownieFood & Beverages6.78×
05PridePolitics & Society6.15×
06DoughFood & Beverages5.72×
07Cooking showFood & Beverages5.67×
08Fashion showFashion & Accessoires5.44×
09Hair dryerBeauty & Wellness5.39×
10Stranger ThingsMovies & TV4.20×
11Wildlife photographyTechnology & Electronics4.10×
12DecorationHome & Garden4.00×
13BakeryFood & Beverages3.95×
14CakeFood & Beverages3.08×
15BeveragesFood & Beverages2.22×
16ReadingLiterature2.09×
17ClothingFashion & Accessoires1.61×
18MusicBusiness & Career1.58×
19Food and drinkFood & Beverages1.55×
20FoodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pastry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pastry audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.72×
TravellingTHRILL1.72×
Early Adopter MentalityPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pastry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.77×
Social Media UsageJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pastry have in Germany?

Pastry has an estimated audience of 5,478,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pastry fans?

68.9% of Pastry fans are female, 31.1% are male, with an average age of 38.7 years.

03

Which brands do Pastry fans like most?

Pastry fans show strongest brand affinity for Cake decorating (11.07×), Chocolate cake (10.84×), and Birthday cake (11.33×) over the country average.

04

Where do Pastry fans live in Germany?

Pastry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Berlin (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Pastry fans also like?

Beyond Pastry itself, the audience over-indexes on Chocolate cake (10.84×), Birthday cake (11.33×), Stranger Things (4.2×), and Fashion show (5.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Pastry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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