Pastry Audience in Germany
Pastry has an estimated audience of 5,478,819 people in Germany. 68.9% are female, 31.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Cake decorating, Chocolate cake, Birthday cake, Fashion show, Stranger Things.
The average Pastry fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Cake decorating, Chocolate cake, Birthday cake, with strongest over-indexing on Cake decorating (11.07× the country average). Demographically, the Pastry audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pastry fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 38.7 |
| Estimated audience size | 5,478,819 |
Audience persona
The typical Pastry fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Cake decorating.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,144,797 | 0.95× |
| Bayern | 1,063,625 | 1.21× |
| Berlin | 840,803 | 3.43× |
| Baden-Württemberg | 678,666 | 0.91× |
| Hessen | 512,955 | 1.23× |
| Niedersachsen | 378,771 | 0.71× |
| Rheinland-Pfalz | 238,251 | 0.87× |
| Sachsen | 199,960 | 0.74× |
| Hamburg | 161,199 | 1.3× |
| Schleswig-Holstein | 130,277 | 0.66× |
| Brandenburg | 127,150 | 0.75× |
| Thüringen | 84,794 | 0.61× |
| Sachsen-Anhalt | 82,351 | 0.58× |
| Mecklenburg-Vorpommern | 58,655 | 0.56× |
| Bremen | 51,759 | 1.1× |
| Saarland | 51,362 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cake decorating | 11.07× | Food & Beverages |
| Chocolate cake | 10.84× | Food & Beverages |
| Birthday cake | 11.33× | Food & Beverages |
| Fashion show | 5.44× | Fashion & Accessoires |
| Stranger Things | 4.2× | Movies & TV |
| Reading | 2.09× | Literature |
| Cooking show | 5.67× | Food & Beverages |
| Pride | 6.15× | Politics & Society |
| Chocolate brownie | 6.78× | Food & Beverages |
| Beverages | 2.22× | Food & Beverages |
| Wildlife photography | 4.1× | Technology & Electronics |
| Decoration | 4× | Home & Garden |
| Food and drink | 1.55× | Food & Beverages |
| Cake | 3.08× | Food & Beverages |
| Music | 1.58× | Business & Career |
| Bakery | 3.95× | Food & Beverages |
| Dough | 5.72× | Food & Beverages |
| Clothing | 1.61× | Fashion & Accessoires |
| Food | 1.52× | Food & Beverages |
| Hair dryer | 5.39× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| DIY Mentality | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
See Pastry audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pastry have in Germany?
Pastry has an estimated audience of 5,478,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pastry fans?
68.9% of Pastry fans are female, 31.1% are male, with an average age of 38.7 years.
Which brands do Pastry fans like most?
Pastry fans show strongest brand affinity for Cake decorating (11.07×), Chocolate cake (10.84×), and Birthday cake (11.33×) over the country average.
Where do Pastry fans live in Germany?
Pastry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,144,797), Bayern (reach 1,063,625), and Berlin (reach 840,803). These three regions account for the largest share of the active audience.
What other brands do Pastry fans also like?
Beyond Pastry itself, the audience over-indexes on Chocolate cake (10.84×), Birthday cake (11.33×), Fashion show (5.44×), and Stranger Things (4.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.