Rascasse Audience Intelligence

Pastry Audience in Brazil

A data profile of the people who buy, follow and care about Pastry in Brazil — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 7,465,200 people in Brazil.

#553among Topic in Brazil#67in Food & Beverages

The average Pastry fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pastry profile in Brazil.

Audience size
7.5M
in Brazil
Gender
76.7%♀
23.3% male
Age
39.7
average years
Country rank
#831
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pastry fans

76.7% are female, 23.3% are male, average age 39.7.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Pastry audience in Brazil
MetricValue
Female76.7%
Male23.3%
Average age39.7
Estimated audience size7,465,200
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Pastry audience in Brazil
Age bracketShare%
16-1916%
20-2923%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Pastry audience comes from Brazil.

Worldwide audience distribution share by country for Pastry
CountryShare
United States14.0%
Italy7.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pastry audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Pastry fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~300K2.81×
02Santa Catarina~500K1.42×
03Rio Grande do Sul~600K1.41×
04São Paulo~2.5M1.30×
05Rio de Janeiro~900K1.30×
06Paraná~600K1.30×
07Minas Gerais~800K1.05×
08Amazonas~100K1.00×
09Mato Grosso do Sul~100K1.00×
10Rio Grande do Norte~100K0.99×
11Roraima~20K0.99×
12Paraíba~100K0.98×
13Pernambuco~300K0.97×
14Amapá~30K0.97×
15Acre~30K0.97×
16Sergipe~70K0.95×
17Espírito Santo~100K0.94×
18Rondônia~60K0.92×
19Tocantins~50K0.92×
20Ceará~300K0.91×
21Alagoas~100K0.91×
22Piauí~90K0.91×
23Goiás~200K0.84×
24Mato Grosso~100K0.84×
25Maranhão~200K0.83×
26Pará~200K0.82×
27Bahia~400K0.81×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Pastry audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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