Pastry Audience in Mexico
Pastry has an estimated audience of 6,516,155 people in Mexico. 67.3% are female, 32.7% are male, average age 33.7.
Demographically, the Pastry audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic
Demographics of Pastry fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 33.7 |
| Estimated audience size | 6,516,155 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.64 |
| Risk Appetite | THRILL | 2.35 |
| Spirituality | BALANCE | 1.45 |
| Travelling | THRILL | 1.35 |
| Creativity | OPEN | 1.13 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
See Pastry audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.