Dough Audience in Germany
Dough has an estimated audience of 2,617,256 people in Germany. 67.3% are female, 32.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flatbread, Pizza, Mediterranean cuisine, Cheese, Oven.
The average Dough fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flatbread, Pizza, Mediterranean cuisine, with strongest over-indexing on Flatbread (15.2× the country average). Demographically, the Dough audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Dough fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.7 |
| Estimated audience size | 2,617,256 |
Audience persona
The typical Dough fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Flatbread.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 622,595 | 1.09× |
| Bayern | 472,064 | 1.12× |
| Baden-Württemberg | 378,758 | 1.06× |
| Hessen | 308,272 | 1.55× |
| Niedersachsen | 242,370 | 0.95× |
| Berlin | 181,912 | 1.55× |
| Rheinland-Pfalz | 123,354 | 0.94× |
| Sachsen | 100,179 | 0.78× |
| Schleswig-Holstein | 96,844 | 1.03× |
| Hamburg | 73,383 | 1.24× |
| Brandenburg | 61,079 | 0.75× |
| Sachsen-Anhalt | 46,559 | 0.69× |
| Thüringen | 42,040 | 0.63× |
| Mecklenburg-Vorpommern | 35,279 | 0.71× |
| Saarland | 26,930 | 0.84× |
| Bremen | 23,969 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flatbread | 15.2× | Food & Beverages |
| Pizza | 5.54× | Food & Beverages |
| Mediterranean cuisine | 8.19× | Food & Beverages |
| Cheese | 5.47× | Food & Beverages |
| Oven | 5.29× | Home & Garden |
| Flour | 7.38× | Food & Beverages |
| Discount stores | 1.75× | Shopping |
| Ethics | 3.03× | Business & Career |
| Netto Marken-Discount | 1.89× | Shopping |
| Kaufland | 1.86× | Shopping |
| Rossmann | 2.06× | Shopping |
| Tchibo | 2.58× | Shopping |
| Gala | 1.96× | News |
| Dish (food) | 4.73× | Food & Beverages |
| Italian language | 3.4× | Politics & Society |
| Italian cuisine | 2.73× | Food & Beverages |
| Eating | 2.54× | Food & Beverages |
| Europe | 1.55× | Travel & Leisure |
| Edeka | 1.74× | Shopping |
| Cooking | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Convenience Orientation | PREMIUM | 1.8 |
| DIY Mentality | THRILL | 1.68 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Pet Ownership | JOY | 1.55 |
| Design Affinity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
See Dough audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Dough have in Germany?
Dough has an estimated audience of 2,617,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dough fans?
67.3% of Dough fans are female, 32.7% are male, with an average age of 41.7 years.
Which brands do Dough fans like most?
Dough fans show strongest brand affinity for Flatbread (15.2×), Pizza (5.54×), and Mediterranean cuisine (8.19×) over the country average.
Where do Dough fans live in Germany?
Dough fans in Germany are most concentrated in Nordrhein-Westfalen (reach 622,595), Bayern (reach 472,064), and Baden-Württemberg (reach 378,758). These three regions account for the largest share of the active audience.
What other brands do Dough fans also like?
Beyond Dough itself, the audience over-indexes on Pizza (5.54×), Mediterranean cuisine (8.19×), Cheese (5.47×), and Oven (5.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.