Rascasse Audience Intelligence

Flour Audience in Germany

A data profile of the people who buy, follow and care about Flour in Germany — modelled from more than twelve digital signal sources. Flour has an estimated audience of 2,752,184 people in Germany.

#9among Sweet in Germany#1430among Topic in Germany#121in Food & Beverages

The average Flour fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pastry, Dough, Bakery, with strongest over-indexing on Pastry (5.24× the country average).

Demographically, the Flour audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flour fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Pastry.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flour profile in Germany.

Audience size
2.8M
in Germany
Gender
70.3%♀
29.7% male
Age
39.7
average years
Country rank
#2364
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flour fans

70.3% are female, 29.7% are male, average age 39.7.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Flour audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age39.7
Estimated audience size2,752,184
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Flour audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Flour audience comes from Germany.

Worldwide audience distribution share by country for Flour
CountryShare
United States22.8%
Italy7.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flour audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flour fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.17×
02Hessen~200K1.14×
03Nordrhein-Westfalen~700K1.09×
04Bayern~500K1.09×
05Baden-Württemberg~400K1.08×
06Saarland~40K1.06×
07Rheinland-Pfalz~100K1.05×
08Thüringen~70K1.02×
09Bremen~20K1.01×
10Sachsen-Anhalt~70K0.98×
11Hamburg~60K0.97×
12Sachsen~100K0.94×
13Schleswig-Holstein~90K0.91×
14Brandenburg~70K0.88×
15Mecklenburg-Vorpommern~40K0.86×
16Berlin~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Flour, Germany
0.84×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flour audience
#·InterestCategoryAffinity×
01LysolHome & Garden23.66×
02Jenson ButtonSports20.00×
03PuddingFood & Beverages8.05×
04DoughFood & Beverages7.38×
05Chocolate brownieFood & Beverages5.78×
06PastryFood & Beverages5.24×
07Birthday cakeFood & Beverages5.22×
08BakeryFood & Beverages4.38×
09CupcakeFood & Beverages4.06×
10ConfectioneryFood & Beverages3.86×
11Local foodFood & Beverages2.54×
12Fast foodFood & Beverages2.47×
13DessertsFood & Beverages2.47×
14Müller (company)Food & Beverages2.02×
15Do it yourself (DIY)Home & Garden1.83×
16KitchenHome & Garden1.83×
17Netto Marken-DiscountShopping1.81×
18NatureHome & Garden1.80×
19RecipesFood & Beverages1.71×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flour audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
Convenience OrientationPREMIUM1.56×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flour audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Career OrientationPOWER0.93×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flour have in Germany?

Flour has an estimated audience of 2,752,184 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flour fans?

70.3% of Flour fans are female, 29.7% are male, with an average age of 39.7 years.

03

Which brands do Flour fans like most?

Flour fans show strongest brand affinity for Pastry (5.24×), Dough (7.38×), and Bakery (4.38×) over the country average.

04

Where do Flour fans live in Germany?

Flour fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Flour fans also like?

Beyond Flour itself, the audience over-indexes on Dough (7.38×), Bakery (4.38×), Confectionery (3.86×), and Chocolate brownie (5.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Flour audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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