Flour Audience in Germany
Flour has an estimated audience of 2,752,184 people in Germany. 70.3% are female, 29.7% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Preacher (comics), Esra Erol, Stradivarius, Cachorro.
The average Flour fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Preacher (comics), Esra Erol, with strongest over-indexing on Škoda Kodiaq (2.43× the country average). Demographically, the Flour audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Flour fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 39.7 |
| Estimated audience size | 2,752,184 |
Audience persona
The typical Flour fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 678,223 | 1.13× |
| Bayern | 484,181 | 1.09× |
| Baden-Württemberg | 407,202 | 1.08× |
| Niedersachsen | 326,314 | 1.22× |
| Hessen | 244,589 | 1.17× |
| Rheinland-Pfalz | 146,969 | 1.07× |
| Sachsen | 124,250 | 0.92× |
| Berlin | 94,042 | 0.76× |
| Schleswig-Holstein | 85,053 | 0.86× |
| Brandenburg | 75,421 | 0.88× |
| Thüringen | 72,940 | 1.04× |
| Sachsen-Anhalt | 70,638 | 0.99× |
| Hamburg | 58,619 | 0.94× |
| Mecklenburg-Vorpommern | 44,345 | 0.84× |
| Saarland | 35,135 | 1.04× |
| Bremen | 22,513 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.43× | Cars & Mobility |
| Preacher (comics) | 7.66× | Literature |
| Esra Erol | 5.66× | Movies & TV |
| Stradivarius | 1.58× | Shopping |
| Cachorro | 2.7× | Pets & Animals |
| Corfu (regional unit) | 2.15× | Travel & Leisure |
| Euphonium | 6.97× | Music & Radio |
| Bank account | 1.77× | Business & Career |
| Home Delivery | 1.64× | Food & Beverages |
| Molly Hatchet | 7.39× | Music & Radio |
| Hauptschule | 4.35× | Kids & Family |
| Sixx | 1.77× | Movies & TV |
| Volvo V60 | 2.49× | Cars & Mobility |
| Buying and Selling Real Estate | 3.67× | Home & Garden |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Ipekyol | 1.97× | Shopping |
| The Hunt (2012 film) | 2.13× | Movies & TV |
| Hà Tĩnh | 6.12× | Travel & Leisure |
| Buying a House | 2.73× | Home & Garden |
| Hakone, Kanagawa | 2.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| DIY Mentality | THRILL | 1.6 |
| Sustainability | BALANCE | 1.51 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Design Affinity | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
See Flour audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Flour have in Germany?
Flour has an estimated audience of 2,752,184 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flour fans?
70.3% of Flour fans are female, 29.7% are male, with an average age of 39.7 years.
Which brands do Flour fans like most?
Flour fans show strongest brand affinity for Škoda Kodiaq (2.43×), Preacher (comics) (7.66×), and Esra Erol (5.66×) over the country average.
Where do Flour fans live in Germany?
Flour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 678,223), Bayern (reach 484,181), and Baden-Württemberg (reach 407,202). These three regions account for the largest share of the active audience.
What other brands do Flour fans also like?
Beyond Flour itself, the audience over-indexes on Preacher (comics) (7.66×), Esra Erol (5.66×), Stradivarius (1.58×), and Cachorro (2.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.