A data profile of the people who buy, follow and care about Flour in Brazil — modelled from more than twelve digital signal sources. Flour has an estimated audience of 4,479,331 people in Brazil.
Flour has an estimated audience of 4,479,331 people in Brazil. 76.0% are female, 24.0% are male, average age 42.5. Top brand affinities: Dough, Instagram, MSN, Bakery, Preta Gil.
Top brand affinities include Dough, Instagram, MSN, with strongest over-indexing on Dough (5.3× the country average).
Demographically, the Flour audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Creativity.
The typical Flour fan in Brazil is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dough.
The key figures that characterise the Flour profile in Brazil.
76.0% are female, 24.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 42.5 |
| Estimated audience size | 4,479,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Flour audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Flour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tapioca | Food & Beverages | 6.66× | ||
| 02 | Dough | Food & Beverages | 5.30× | ||
| 03 | Baking | Food & Beverages | 2.62× | ||
| 04 | Bossa nova | Music & Radio | 2.50× | ||
| 05 | Bakery | Food & Beverages | 2.44× | ||
| 06 | MSN | News | 2.31× | ||
| 07 | Milk | Food & Beverages | 1.99× | ||
| 08 | Desserts | Food & Beverages | 1.87× | ||
| 09 | Preta Gil | Music & Radio | 1.73× | ||
| 10 | Pizza | Food & Beverages | 1.68× | ||
| 11 | Barbecue | Food & Beverages | 1.66× | ||
| 12 | Medicine | Business & Career | 1.63× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | Rock music | Music & Radio | 1.62× | ||
| 15 | Pop music | Music & Radio | 1.60× | ||
| 16 | Wine | Food & Beverages | 1.57× | ||
| 17 | Shopping malls | Shopping | 1.55× | ||
| 18 | Spas | Beauty & Wellness | 1.54× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Country music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Creativity | OPEN | 1.41× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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