A data profile of the people who buy, follow and care about Flour in Mexico — modelled from more than twelve digital signal sources. Flour has an estimated audience of 3,979,245 people in Mexico.
Flour has an estimated audience of 3,979,245 people in Mexico. 67.9% are female, 32.1% are male, average age 33.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (197.17× the country average).
Demographically, the Flour audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Flour fan in Mexico is more female, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Flour profile in Mexico.
67.9% are female, 32.1% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 33.1 |
| Estimated audience size | 3,979,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Flour audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Flour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 463.02× | ||
| 02 | Costa Rica | Travel & Leisure | 412.15× | ||
| 03 | Shopping and fashion | Shopping | 197.17× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 150.77× | ||
| 05 | Game consoles | Technology & Electronics | 132.23× | ||
| 06 | Valentine's Day | Kids & Family | 129.81× | ||
| 07 | Catholic Church | Politics & Society | 110.98× | ||
| 08 | Travel agency | Travel & Leisure | 72.02× | ||
| 09 | Sarcasm | Politics & Society | 70.84× | ||
| 10 | Broadcasting of sports events | Movies & TV | 61.39× | ||
| 11 | Mobile game | Games | 57.11× | ||
| 12 | Banana | Food & Beverages | 56.67× | ||
| 13 | El País | News | 56.67× | ||
| 14 | Dentistry | Business & Career | 53.13× | ||
| 15 | Multi-level marketing | Business & Career | 49.59× | ||
| 16 | Orange (fruit) | Food & Beverages | 47.23× | ||
| 17 | Breastfeeding | Kids & Family | 42.50× | ||
| 18 | Sexology | Kids & Family | 35.42× | ||
| 19 | Papaya | Food & Beverages | 33.06× | ||
| 20 | Freeware | Technology & Electronics | 27.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.98× | |
| Travelling | THRILL | 18.93× | |
| Urban Lifestyle | OPEN | 4.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.