A data profile of the people who buy, follow and care about Flour in Italy — modelled from more than twelve digital signal sources. Flour has an estimated audience of 10,015,705 people in Italy.
Flour has an estimated audience of 10,015,705 people in Italy. 65.8% are female, 34.2% are male, average age 44.8. Top brand affinities: Pudding, Wikipedia, Confectionery, Milk, Volunteering.
Top brand affinities include Pudding, Wikipedia, Confectionery, with strongest over-indexing on Pudding (8.63× the country average).
Demographically, the Flour audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Flour fan in Italy is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Pudding.
The key figures that characterise the Flour profile in Italy.
65.8% are female, 34.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 44.8 |
| Estimated audience size | 10,015,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Flour audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Flour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pudding | Food & Beverages | 8.63× | ||
| 02 | New Testament | Politics & Society | 3.46× | ||
| 03 | Rice | Food & Beverages | 2.95× | ||
| 04 | Baking powder | Food & Beverages | 2.81× | ||
| 05 | General practitioner | Health | 2.65× | ||
| 06 | Wikipedia | Internet & Social Media | 2.41× | ||
| 07 | Bakery | Food & Beverages | 2.29× | ||
| 08 | Milk | Food & Beverages | 2.15× | ||
| 09 | Confectionery | Food & Beverages | 2.10× | ||
| 10 | Volunteering | Politics & Society | 1.98× | ||
| 11 | Genetics | Kids & Family | 1.95× | ||
| 12 | Wine tasting | Food & Beverages | 1.85× | ||
| 13 | Slovenia | Travel & Leisure | 1.84× | ||
| 14 | Mediaset | Technology & Electronics | 1.83× | ||
| 15 | Coop | Food & Beverages | 1.78× | ||
| 16 | Instant messaging | Internet & Social Media | 1.76× | ||
| 17 | Pastry | Food & Beverages | 1.71× | ||
| 18 | Singer-songwriter | Music & Radio | 1.65× | ||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Local food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.26× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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