Flour Audience in Italy

Flour has an estimated audience of 10,015,705 people in Italy. 65.8% are female, 34.2% are male, average age 44.8. Top brand affinities: Horoscope, Progressive rock, Pudding, Instant messaging, General practitioner.

Top brand affinities include Horoscope, Progressive rock, Pudding, with strongest over-indexing on Horoscope (6.69× the country average). Demographically, the Flour audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Flour fans

Demographic split for Flour audience in Italy
MetricValue
Female65.8%
Male34.2%
Average age44.8
Estimated audience size10,015,705

Audience persona

The typical Flour fan in Italy is more female, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Horoscope.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flour audience
BrandAffinityCategory
Horoscope6.69×Health
Progressive rock4.93×Music & Radio
Pudding9.37×Food & Beverages
Instant messaging2.8×Internet & Social Media
General practitioner3.53×Health
Pillow4.31×Home & Garden
Gazebo6.22×Home & Garden
Pastry1.87×Food & Beverages
Slovenia2.4×Travel & Leisure
Milk2.12×Food & Beverages
Expert (company)2.85×Shopping
Bars1.58×Travel & Leisure
Dentistry2.89×Business & Career
Meat1.75×Food & Beverages
Enoteca2.77×Food & Beverages
Rose3.09×Home & Garden
Rice2.91×Food & Beverages
Confectionery1.56×Food & Beverages
Europcar4.72×Cars & Mobility
Google Maps1.5×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flour audience
TraitClusterScore
DIY MentalityTHRILL1.19
Risk AppetiteTHRILL1.15
Community OrientationOPEN1.13
IndulgenceJOY1.1
CreativityOPEN1.09
Pet OwnershipJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Flour
CountryShare
United States22.8%
Italy7.6%
United Kingdom4.5%

See Flour audiences in other countries

More Sweet audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.