A data profile of the people who buy, follow and care about Chocolate in Italy — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 14,662,009 people in Italy.
The average Chocolate fan in Italy is 43.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Coop, Wikipedia, with strongest over-indexing on WhatsApp (1.61× the country average).
Demographically, the Chocolate audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chocolate fan in Italy is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Chocolate profile in Italy.
64.2% are female, 35.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 43.6 |
| Estimated audience size | 14,662,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Chocolate audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1.5M | 1.37× | |
| 02 | Lombardy | ~3.5M | 1.33× | |
| 03 | Campania | ~2M | 1.30× | |
| 04 | Friuli-Venezia Giulia | ~300K | 1.26× | |
| 05 | Lazio | ~2M | 1.24× | |
| 06 | Trentino-Alto Adige/Südtirol | ~300K | 1.20× | |
| 07 | Tuscany | ~1M | 1.16× | |
| 08 | Veneto | ~1.5M | 1.11× | |
| 09 | Emilia-Romagna | ~1.5M | 1.09× | |
| 10 | Piedmont | ~1M | 1.03× | |
| 11 | Puglia | ~1M | 1.00× | |
| 12 | Calabria | ~400K | 0.93× | |
| 13 | Liguria | ~400K | 0.92× | |
| 14 | Umbria | ~200K | 0.86× | |
| 15 | Aosta Valley | ~30K | 0.84× | |
| 16 | Basilicata | ~100K | 0.82× | |
| 17 | Marche | ~300K | 0.81× | |
| 18 | Abruzzo | ~300K | 0.80× | |
| 19 | Molise | ~50K | 0.75× | |
| 20 | Sardinia | ~300K | 0.73× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rice | Food & Beverages | 2.23× | ||
| 02 | Wikipedia | Internet & Social Media | 2.02× | ||
| 03 | Champagne | Food & Beverages | 1.96× | ||
| 04 | Mediaset | Technology & Electronics | 1.83× | ||
| 05 | Satire | Literature | 1.79× | ||
| 06 | Coop | Food & Beverages | 1.76× | ||
| 07 | Carrefour Market | Shopping | 1.74× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.68× | ||
| 09 | Red wine | Food & Beverages | 1.68× | ||
| 10 | Confectionery | Food & Beverages | 1.66× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.65× | ||
| 12 | White wine | Food & Beverages | 1.62× | ||
| 13 | Internet & Social Media | 1.61× | |||
| 14 | Volunteering | Politics & Society | 1.57× | ||
| 15 | Wine tasting | Food & Beverages | 1.55× | ||
| 16 | Slovenia | Travel & Leisure | 1.51× | ||
| 17 | Candy | Food & Beverages | 1.51× | ||
| 18 | HVAC | Home & Garden | 1.51× | ||
| 19 | Milk | Food & Beverages | 1.50× | ||
| 20 | Wedding dress | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Community Orientation | OPEN | 1.19× | |
| Indulgence | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× |
Chocolate has an estimated audience of 14,662,009 people in Italy, concentrated in Lombardy and Lazio.
64.2% of Chocolate fans are female, 35.8% are male, with an average age of 43.6 years.
Chocolate fans show strongest brand affinity for WhatsApp (1.61×), Coop (1.76×), and Wikipedia (2.02×) over the country average.
Chocolate fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on Coop (1.76×), Wikipedia (2.02×), Confectionery (1.66×), and Volunteering (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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