A data profile of the people who buy, follow and care about Candy in Italy — modelled from more than twelve digital signal sources. Candy has an estimated audience of 7,329,164 people in Italy.
The average Candy fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cake, Chocolate, Pharmacy, with strongest over-indexing on Cake (1.93× the country average).
Demographically, the Candy audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Candy fan in Italy is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Cake.
The key figures that characterise the Candy profile in Italy.
68.0% are female, 32.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 42.2 |
| Estimated audience size | 7,329,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Candy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.57× | |
| 02 | Lazio | ~1M | 1.28× | |
| 03 | Tuscany | ~600K | 1.19× | |
| 04 | Campania | ~900K | 1.14× | |
| 05 | Piedmont | ~600K | 1.14× | |
| 06 | Sicilia | ~700K | 1.09× | |
| 07 | Veneto | ~600K | 1.08× | |
| 08 | Emilia-Romagna | ~600K | 1.04× | |
| 09 | Liguria | ~200K | 1.03× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 11 | Marche | ~200K | 0.99× | |
| 12 | Puglia | ~500K | 0.98× | |
| 13 | Sardinia | ~200K | 0.97× | |
| 14 | Umbria | ~100K | 0.96× | |
| 15 | Abruzzo | ~200K | 0.95× | |
| 16 | Calabria | ~200K | 0.90× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.81× | |
| 18 | Molise | ~30K | 0.75× | |
| 19 | Aosta Valley | ~10K | 0.75× | |
| 20 | Basilicata | ~50K | 0.72× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake | Food & Beverages | 1.93× | ||
| 02 | Panties | Fashion & Accessoires | 1.73× | ||
| 03 | Sweetness | Food & Beverages | 1.72× | ||
| 04 | Butter | Food & Beverages | 1.70× | ||
| 05 | Flour | Food & Beverages | 1.64× | ||
| 06 | Nail polish | Beauty & Wellness | 1.62× | ||
| 07 | Canale 5 | Movies & TV | 1.62× | ||
| 08 | Eyelash | Beauty & Wellness | 1.61× | ||
| 09 | Eyebrow | Beauty & Wellness | 1.59× | ||
| 10 | Bakery | Food & Beverages | 1.57× | ||
| 11 | Artificial nails | Beauty & Wellness | 1.57× | ||
| 12 | Google News | News | 1.56× | ||
| 13 | Nail art | Beauty & Wellness | 1.55× | ||
| 14 | Manicure | Beauty & Wellness | 1.55× | ||
| 15 | Pharmacy | Business & Career | 1.54× | ||
| 16 | Cooking show | Food & Beverages | 1.53× | ||
| 17 | Smiley | Internet & Social Media | 1.52× | ||
| 18 | Chocolate | Food & Beverages | 1.51× | ||
| 19 | Breakfast | Food & Beverages | 1.51× | ||
| 20 | Brassiere | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.27× | |
| Creativity | OPEN | 1.23× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.95× |
Candy has an estimated audience of 7,329,164 people in Italy, concentrated in Lombardy and Lazio.
68.0% of Candy fans are female, 32.0% are male, with an average age of 42.2 years.
Candy fans show strongest brand affinity for Cake (1.93×), Chocolate (1.51×), and Pharmacy (1.54×) over the country average.
Candy fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on Chocolate (1.51×), Pharmacy (1.54×), Flour (1.64×), and Breakfast (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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