A data profile of the people who buy, follow and care about Candy in India — modelled from more than twelve digital signal sources. Candy has an estimated audience of 3,927,681 people in India.
The average Candy fan in India is 31.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Confectionery, AliExpress, Pastry, with strongest over-indexing on Confectionery (5.26× the country average).
Demographically, the Candy audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Candy fan in India is more male, around 31.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Confectionery.
The key figures that characterise the Candy profile in India.
36.3% are female, 63.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 31.3 |
| Estimated audience size | 3,927,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Candy audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~70K | 1.43× | |
| 02 | Manipur | ~6K | 1.27× | |
| 03 | Nagaland | ~3K | 1.19× | |
| 04 | Kerala | ~70K | 1.15× | |
| 05 | Haryana | ~60K | 1.15× | |
| 06 | West Bengal | ~100K | 1.11× | |
| 07 | Gujarat | ~100K | 1.08× | |
| 08 | Goa | ~4K | 1.08× | |
| 09 | Mizoram | ~3K | 1.04× | |
| 10 | Uttar Pradesh | ~200K | 1.03× | |
| 11 | Uttarakhand | ~20K | 1.02× | |
| 12 | Meghalaya | ~4K | 0.99× | |
| 13 | Tamil Nadu | ~90K | 0.97× | |
| 14 | Rajasthan | ~90K | 0.96× | |
| 15 | Tripura | ~5K | 0.96× | |
| 16 | Assam | ~40K | 0.95× | |
| 17 | Arunachal Pradesh | ~2K | 0.95× | |
| 18 | Madhya Pradesh | ~70K | 0.94× | |
| 19 | Jharkhand | ~30K | 0.94× | |
| 20 | Karnataka | ~90K | 0.92× | |
| 21 | Sikkim | ~2K | 0.92× | |
| 22 | Chhattisgarh | ~20K | 0.91× | |
| 23 | Maharashtra | ~200K | 0.90× | |
| 24 | Bihar | ~70K | 0.90× | |
| 25 | Telangana | ~50K | 0.88× | |
| 26 | Andhra Pradesh | ~40K | 0.87× | |
| 27 | Jammu and Kashmir | ~20K | 0.86× | |
| 28 | Himachal Pradesh | ~10K | 0.86× | |
| 29 | Odisha | ~30K | 0.79× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AliExpress | Shopping | 6.83× | ||
| 02 | mulheres | Movies & TV | 6.55× | ||
| 03 | Confectionery | Food & Beverages | 5.26× | ||
| 04 | Ferrero Rocher | Food & Beverages | 4.65× | ||
| 05 | Moda Feminina | Fashion & Accessoires | 4.62× | ||
| 06 | Chocolate brownie | Food & Beverages | 3.97× | ||
| 07 | Chocolate cake | Food & Beverages | 3.84× | ||
| 08 | Cupcake | Food & Beverages | 3.78× | ||
| 09 | Pastry | Food & Beverages | 3.73× | ||
| 10 | Mother's Day | Kids & Family | 3.03× | ||
| 11 | Cookie | Food & Beverages | 3.02× | ||
| 12 | Cake | Food & Beverages | 2.47× | ||
| 13 | Bakery | Food & Beverages | 2.43× | ||
| 14 | ONEUS | Music & Radio | 2.19× | ||
| 15 | Snack food | Food & Beverages | 2.14× | ||
| 16 | Dish (food) | Food & Beverages | 1.72× | ||
| 17 | Tea | Food & Beverages | 1.65× | ||
| 18 | Fruit | Food & Beverages | 1.57× | ||
| 19 | Flower | Home & Garden | 1.51× | ||
| 20 | Sanskrit | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.73× | |
| Indulgence | JOY | 1.44× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Early Adopter Mentality | POWER | 1.03× |
Candy has an estimated audience of 3,927,681 people in India, concentrated in Uttar Pradesh and Maharashtra.
36.3% of Candy fans are female, 63.7% are male, with an average age of 31.3 years.
Candy fans show strongest brand affinity for Confectionery (5.26×), AliExpress (6.83×), and Pastry (3.73×) over the country average.
Candy fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on AliExpress (6.83×), Pastry (3.73×), Cake (2.47×), and Cupcake (3.78×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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