Rascasse Audience Intelligence

Candy Audience in Portugal

A data profile of the people who buy, follow and care about Candy in Portugal — modelled from more than twelve digital signal sources. Candy has an estimated audience of 2,508,719 people in Portugal.

#203among Topic in Portugal#22in Food & Beverages

The average Candy fan in Portugal is 43.4 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Candy profile in Portugal.

Audience size
2.5M
in Portugal
Gender
71.0%♀
29.0% male
Age
43.4
average years
Country rank
#283
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candy fans

71.0% are female, 29.0% are male, average age 43.4.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Candy audience in Portugal
MetricValue
Female71.0%
Male29.0%
Average age43.4
Estimated audience size2,508,719
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Candy audience in Portugal
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4926%
50+28%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Candy audience comes from Portugal.

Worldwide audience distribution share by country for Candy
CountryShare
United States18.6%
Brazil9.3%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candy audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Candy fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1M1.40×
02Setúbal District~400K1.39×
03Porto District~800K1.38×
04Santarém District~200K1.38×
05Braga District~300K1.17×
06Coimbra District~100K1.09×
07Faro District~200K1.08×
08Leiria District~100K1.06×
09Aveiro District~200K1.04×
10Azores~70K1.04×
11Castelo Branco District~50K0.99×
12Viseu District~80K0.97×
13Viana do Castelo District~60K0.97×
14Madeira~70K0.94×
15Guarda District~30K0.94×
16Vila Real District~40K0.93×
17Beja District~40K0.93×
18Évora District~40K0.92×
19Bragança District~30K0.92×
20Portalegre District~30K0.92×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Portugal

See Candy audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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