A data profile of the people who buy, follow and care about Candy in Belgium — modelled from more than twelve digital signal sources. Candy has an estimated audience of 1,215,044 people in Belgium.
Candy has an estimated audience of 1,215,044 people in Belgium. 68.3% are female, 31.7% are male, average age 42.2. Top brand affinities: Confectionery, Psychology, H&M, Fruit, Tea.
Top brand affinities include Confectionery, Psychology, H&M, with strongest over-indexing on Confectionery (2.42× the country average).
Demographically, the Candy audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Candy fan in Belgium is more female, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Confectionery.
The key figures that characterise the Candy profile in Belgium.
68.3% are female, 31.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 42.2 |
| Estimated audience size | 1,215,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Candy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 2.55× | ||
| 02 | Confectionery | Food & Beverages | 2.42× | ||
| 03 | Profession | Business & Career | 2.19× | ||
| 04 | Cookie | Food & Beverages | 2.15× | ||
| 05 | Academy | Business & Career | 1.97× | ||
| 06 | Snack food | Food & Beverages | 1.86× | ||
| 07 | Breakfast | Food & Beverages | 1.76× | ||
| 08 | DreamBaby | Kids & Family | 1.75× | ||
| 09 | Pastry | Food & Beverages | 1.72× | ||
| 10 | Fruit | Food & Beverages | 1.67× | ||
| 11 | Bakery | Food & Beverages | 1.59× | ||
| 12 | HEMA | Shopping | 1.58× | ||
| 13 | H&M | Shopping | 1.54× | ||
| 14 | Veganism | Food & Beverages | 1.54× | ||
| 15 | Primark | Shopping | 1.54× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.54× | ||
| 17 | Parent | Kids & Family | 1.54× | ||
| 18 | Psychology | Business & Career | 1.52× | ||
| 19 | Zara | Shopping | 1.51× | ||
| 20 | Tea | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Travelling | THRILL | 1.21× | |
| Pet Ownership | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Sustainability | BALANCE | 0.82× | |
| Convenience Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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