A data profile of the people who buy, follow and care about Parent in Belgium — modelled from more than twelve digital signal sources. Parent has an estimated audience of 1,849,747 people in Belgium.
Parent has an estimated audience of 1,849,747 people in Belgium. 73.2% are female, 26.8% are male, average age 41.4. Top brand affinities: Albert Heijn, Zara, Primark, HEMA, Organic food.
Top brand affinities include Albert Heijn, Zara, Primark, with strongest over-indexing on Albert Heijn (1.5× the country average).
Demographically, the Parent audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Parent fan in Belgium is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Parent profile in Belgium.
73.2% are female, 26.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 41.4 |
| Estimated audience size | 1,849,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Parent audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dreambaby | Kids & Family | 2.29× | ||
| 02 | Handmade | Home & Garden | 2.01× | ||
| 03 | Kindergarten | Kids & Family | 2.00× | ||
| 04 | Danish design | Home & Garden | 1.88× | ||
| 05 | Bikini | Fashion & Accessoires | 1.87× | ||
| 06 | Self-love | Health | 1.85× | ||
| 07 | Child development | Business & Career | 1.81× | ||
| 08 | Mother's Day | Kids & Family | 1.80× | ||
| 09 | Zara | Shopping | 1.73× | ||
| 10 | Tradition | Politics & Society | 1.73× | ||
| 11 | Pedicure | Beauty & Wellness | 1.72× | ||
| 12 | Child care | Kids & Family | 1.69× | ||
| 13 | HEMA | Shopping | 1.63× | ||
| 14 | Confectionery | Food & Beverages | 1.58× | ||
| 15 | Primark | Shopping | 1.56× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 17 | Candy | Food & Beverages | 1.54× | ||
| 18 | Pharmacy | Business & Career | 1.54× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Albert Heijn | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Tradition | CONSERVATISM | 1.32× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Early Adopter Mentality | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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