A data profile of the people who buy, follow and care about Parent in Austria — modelled from more than twelve digital signal sources. Parent has an estimated audience of 1,108,951 people in Austria.
The average Parent fan in Austria is 38.3 years old, more female, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Upper Austria, Vienna.
Top brand affinities include Kronen Zeitung, Billa (supermarket), IKEA, with strongest over-indexing on Kronen Zeitung (1.72× the country average).
Demographically, the Parent audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Parent fan in Austria is more female, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Parent profile in Austria.
73.1% are female, 26.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 38.3 |
| Estimated audience size | 1,108,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Parent audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
Where the Parent audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~400K | 2.75× | |
| 02 | Burgenland | ~60K | 2.03× | |
| 03 | Upper Austria | ~200K | 1.41× | |
| 04 | Carinthia (state) | ~50K | 0.95× | |
| 05 | Vorarlberg | ~30K | 0.88× | |
| 06 | Tyrol | ~60K | 0.74× | |
| 07 | Salzburg | ~50K | 0.71× | |
| 08 | Vienna | ~200K | 0.70× | |
| 09 | Styria | ~70K | 0.51× |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 4.06× | ||
| 02 | Child care | Kids & Family | 2.78× | ||
| 03 | Job interview | Business & Career | 2.62× | ||
| 04 | Toys | Games | 2.49× | ||
| 05 | Italian cuisine | Food & Beverages | 2.20× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.19× | ||
| 07 | Children's clothing | Fashion & Accessoires | 2.02× | ||
| 08 | Cineplexx Cinemas | Movies & TV | 1.94× | ||
| 09 | Deichmann | Shopping | 1.87× | ||
| 10 | Hobby | Home & Garden | 1.85× | ||
| 11 | TK Maxx | Shopping | 1.84× | ||
| 12 | Hornbach | Shopping | 1.82× | ||
| 13 | Hair products | Beauty & Wellness | 1.81× | ||
| 14 | Billa (supermarket) | Shopping | 1.78× | ||
| 15 | Kronen Zeitung | News | 1.72× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.67× | ||
| 17 | Politics | Politics & Society | 1.66× | ||
| 18 | Shoes | Fashion & Accessoires | 1.56× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Psychology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| Mindfulness | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Sports Activity | POWER | 1.00× |
Parent has an estimated audience of 1,108,951 people in Austria, concentrated in Lower Austria and Upper Austria.
73.1% of Parent fans are female, 26.9% are male, with an average age of 38.3 years.
Parent fans show strongest brand affinity for Kronen Zeitung (1.72×), Billa (supermarket) (1.78×), and IKEA (1.54×) over the country average.
Parent fans in Austria are most concentrated in Lower Austria (reach ~400K), Upper Austria (reach ~200K), and Vienna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Parent itself, the audience over-indexes on Billa (supermarket) (1.78×), IKEA (1.54×), Toys (2.49×), and Hornbach (1.82×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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