A data profile of the people who buy, follow and care about Parent in Netherlands — modelled from more than twelve digital signal sources. Parent has an estimated audience of 2,747,848 people in Netherlands.
Parent has an estimated audience of 2,747,848 people in Netherlands. 74.4% are female, 25.6% are male, average age 42.2. Top brand affinities: Shopping and fashion, Valentine's Day, Love & Sex, Costa Rica, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (215.81× the country average).
Demographically, the Parent audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Family Orientation.
The typical Parent fan in Netherlands is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Parent profile in Netherlands.
74.4% are female, 25.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 42.2 |
| Estimated audience size | 2,747,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Parent audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 778.01× | ||
| 02 | Valentine's Day | Kids & Family | 476.70× | ||
| 03 | Selfridges | Shopping | 377.98× | ||
| 04 | Costa Rica | Travel & Leisure | 351.02× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 287.90× | ||
| 06 | Love & Sex | Kids & Family | 260.99× | ||
| 07 | Shopping and fashion | Shopping | 215.81× | ||
| 08 | Car2Go | Cars & Mobility | 198.11× | ||
| 09 | Game consoles | Technology & Electronics | 40.79× | ||
| 10 | Pound cake | Food & Beverages | 35.05× | ||
| 11 | Atheism | Politics & Society | 26.60× | ||
| 12 | Real estate broker | Home & Garden | 20.33× | ||
| 13 | Sustainable products | Politics & Society | 17.37× | ||
| 14 | Live television | Movies & TV | 14.74× | ||
| 15 | Christmas tree | Kids & Family | 11.47× | ||
| 16 | Dentistry | Business & Career | 10.86× | ||
| 17 | Burnout (psychology) | Health | 8.28× | ||
| 18 | Freeware | Technology & Electronics | 7.79× | ||
| 19 | Child development | Business & Career | 4.13× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Family Orientation | CONSERVATISM | 1.46× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Quality Awareness | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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