A data profile of the people who buy, follow and care about Child development in Netherlands — modelled from more than twelve digital signal sources. Child development has an estimated audience of 1,919,314 people in Netherlands.
The average Child development fan in Netherlands is 39.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Diaper bag, Pre-kindergarten, Parental leave, with strongest over-indexing on Diaper bag (18.7× the country average).
Demographically, the Child development audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Child development fan in Netherlands is more female, around 39.6 years old, with strong Individualism tendencies and a notable affinity for Diaper bag.
The key figures that characterise the Child development profile in Netherlands.
73.4% are female, 26.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 39.6 |
| Estimated audience size | 1,919,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Child development audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 13.8% |
| Brazil | 10.7% |
Where the Child development audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.16× | |
| 02 | Flevoland | ~60K | 1.07× | |
| 03 | Utrecht | ~200K | 1.05× | |
| 04 | Limburg | ~100K | 1.02× | |
| 05 | Drenthe | ~60K | 1.02× | |
| 06 | Friesland | ~70K | 1.01× | |
| 07 | Groningen | ~70K | 1.01× | |
| 08 | Zeeland | ~40K | 0.99× | |
| 09 | Overijssel | ~100K | 0.97× | |
| 10 | Zuid-Holland | ~400K | 0.96× | |
| 11 | Gelderland | ~200K | 0.94× | |
| 12 | North Brabant | ~300K | 0.92× |
The strongest cross-interests of the Child development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloth diaper | Kids & Family | 19.23× | ||
| 02 | Diaper bag | Kids & Family | 18.70× | ||
| 03 | Baby toys | Kids & Family | 18.63× | ||
| 04 | Philips AVENT | Kids & Family | 18.42× | ||
| 05 | Parental leave | Kids & Family | 17.76× | ||
| 06 | Baby monitor | Kids & Family | 17.67× | ||
| 07 | Babywearing | Kids & Family | 16.86× | ||
| 08 | Romper suit | Fashion & Accessoires | 16.03× | ||
| 09 | Pre-kindergarten | Kids & Family | 15.44× | ||
| 10 | Infant bed | Home & Garden | 13.41× | ||
| 11 | Adoption | Kids & Family | 12.63× | ||
| 12 | Infant bodysuit | Kids & Family | 12.55× | ||
| 13 | Baby food | Kids & Family | 11.91× | ||
| 14 | Early childhood | Kids & Family | 11.91× | ||
| 15 | Baby powder | Kids & Family | 11.65× | ||
| 16 | Kindergarten | Kids & Family | 9.53× | ||
| 17 | Toddler | Kids & Family | 8.83× | ||
| 18 | Shampoo | Beauty & Wellness | 7.72× | ||
| 19 | Childbirth | Kids & Family | 7.45× | ||
| 20 | Childhood | Kids & Family | 6.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 6.05× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.34× | |
| Sustainability | BALANCE | 0.35× | |
| Indulgence | JOY | 0.60× |
Child development has an estimated audience of 1,919,314 people in Netherlands, concentrated in Zuid-Holland and North Holland.
73.4% of Child development fans are female, 26.6% are male, with an average age of 39.6 years.
Child development fans show strongest brand affinity for Diaper bag (18.7×), Pre-kindergarten (15.44×), and Parental leave (17.76×) over the country average.
Child development fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Child development itself, the audience over-indexes on Pre-kindergarten (15.44×), Parental leave (17.76×), Baby food (11.91×), and Toddler (8.83×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Child development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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