A data profile of the people who buy, follow and care about Childhood in Netherlands — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 2,252,536 people in Netherlands.
The average Childhood fan in Netherlands is 40.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Child development, Kindergarten, Albert Heijn, with strongest over-indexing on Child development (6.9× the country average).
Demographically, the Childhood audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Childhood fan in Netherlands is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Child development.
The key figures that characterise the Childhood profile in Netherlands.
73.7% are female, 26.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 40.2 |
| Estimated audience size | 2,252,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Childhood audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
Where the Childhood audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.21× | |
| 02 | Zuid-Holland | ~600K | 1.20× | |
| 03 | Flevoland | ~70K | 1.05× | |
| 04 | North Brabant | ~400K | 1.02× | |
| 05 | Gelderland | ~300K | 1.02× | |
| 06 | Limburg | ~200K | 1.01× | |
| 07 | Overijssel | ~200K | 0.98× | |
| 08 | Friesland | ~80K | 0.98× | |
| 09 | Zeeland | ~50K | 0.98× | |
| 10 | Drenthe | ~70K | 0.97× | |
| 11 | Utrecht | ~200K | 0.95× | |
| 12 | Groningen | ~70K | 0.95× |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 6.90× | ||
| 02 | Child safety seat | Kids & Family | 6.90× | ||
| 03 | Mothercare | Kids & Family | 6.90× | ||
| 04 | Romper suit | Fashion & Accessoires | 6.90× | ||
| 05 | Powdered milk | Kids & Family | 6.90× | ||
| 06 | Bassinet | Kids & Family | 6.90× | ||
| 07 | Baby transport | Kids & Family | 6.57× | ||
| 08 | Educational toy | Kids & Family | 6.50× | ||
| 09 | Kindergarten | Kids & Family | 5.58× | ||
| 10 | Breastfeeding | Kids & Family | 5.21× | ||
| 11 | Milk | Food & Beverages | 3.98× | ||
| 12 | Household goods | Home & Garden | 3.39× | ||
| 13 | Albert Heijn | Shopping | 1.93× | ||
| 14 | Voetbalprimeur | Sports | 1.86× | ||
| 15 | Bol.com | Shopping | 1.86× | ||
| 16 | Voetbal International | Sports | 1.79× | ||
| 17 | Primark | Shopping | 1.75× | ||
| 18 | voetbalzone | Sports | 1.69× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 20 | Kruidvat | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.86× | |
| Community Orientation | OPEN | 1.53× | |
| DIY Mentality | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.95× |
Childhood has an estimated audience of 2,252,536 people in Netherlands, concentrated in Zuid-Holland and North Holland.
73.7% of Childhood fans are female, 26.3% are male, with an average age of 40.2 years.
Childhood fans show strongest brand affinity for Child development (6.9×), Kindergarten (5.58×), and Albert Heijn (1.93×) over the country average.
Childhood fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Childhood itself, the audience over-indexes on Kindergarten (5.58×), Albert Heijn (1.93×), Milk (3.98×), and Child safety seat (6.9×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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