A data profile of the people who buy, follow and care about Milk in Netherlands — modelled from more than twelve digital signal sources. Milk has an estimated audience of 1,657,212 people in Netherlands.
The average Milk fan in Netherlands is 45.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Child development, Infant clothing, Baby food, with strongest over-indexing on Child development (6.87× the country average).
Demographically, the Milk audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Milk fan in Netherlands is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Child development.
The key figures that characterise the Milk profile in Netherlands.
68.3% are female, 31.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 45.9 |
| Estimated audience size | 1,657,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Milk audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.72× | |
| 02 | Zuid-Holland | ~500K | 1.41× | |
| 03 | Limburg | ~100K | 1.20× | |
| 04 | Flevoland | ~50K | 1.12× | |
| 05 | North Brabant | ~300K | 1.00× | |
| 06 | Utrecht | ~100K | 0.90× | |
| 07 | Friesland | ~60K | 0.90× | |
| 08 | Gelderland | ~200K | 0.89× | |
| 09 | Overijssel | ~100K | 0.88× | |
| 10 | Drenthe | ~40K | 0.87× | |
| 11 | Zeeland | ~30K | 0.87× | |
| 12 | Groningen | ~50K | 0.85× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby powder | Kids & Family | 7.66× | ||
| 02 | Early childhood | Kids & Family | 7.52× | ||
| 03 | Diaper bag | Kids & Family | 7.43× | ||
| 04 | Baby bottle | Kids & Family | 7.36× | ||
| 05 | Child safety seat | Kids & Family | 7.29× | ||
| 06 | Parental leave | Kids & Family | 7.25× | ||
| 07 | Infant bodysuit | Kids & Family | 7.19× | ||
| 08 | Infant bed | Home & Garden | 7.12× | ||
| 09 | Babywearing | Kids & Family | 6.92× | ||
| 10 | Child development | Business & Career | 6.87× | ||
| 11 | Infant clothing | Kids & Family | 6.54× | ||
| 12 | Baby food | Kids & Family | 6.39× | ||
| 13 | Pre-kindergarten | Kids & Family | 5.68× | ||
| 14 | Pampers | Kids & Family | 5.21× | ||
| 15 | Adoption | Kids & Family | 5.20× | ||
| 16 | Birth | Kids & Family | 5.15× | ||
| 17 | Toddler | Kids & Family | 4.76× | ||
| 18 | Kindergarten | Kids & Family | 4.42× | ||
| 19 | Childhood | Kids & Family | 3.98× | ||
| 20 | American English | Business & Career | 3.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.89× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.81× |
Milk has an estimated audience of 1,657,212 people in Netherlands, concentrated in Zuid-Holland and North Holland.
68.3% of Milk fans are female, 31.7% are male, with an average age of 45.9 years.
Milk fans show strongest brand affinity for Child development (6.87×), Infant clothing (6.54×), and Baby food (6.39×) over the country average.
Milk fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Infant clothing (6.54×), Baby food (6.39×), Infant bodysuit (7.19×), and Toddler (4.76×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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