A data profile of the people who buy, follow and care about Toddler in Netherlands — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 2,008,628 people in Netherlands.
Toddler has an estimated audience of 2,008,628 people in Netherlands. 74.9% are female, 25.1% are male, average age 41.0. Top brand affinities: Child development, Kindergarten, Baby transport, Milk, Mothercare.
Top brand affinities include Child development, Kindergarten, Baby transport, with strongest over-indexing on Child development (8.83× the country average).
Demographically, the Toddler audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
The typical Toddler fan in Netherlands is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Child development.
The key figures that characterise the Toddler profile in Netherlands.
74.9% are female, 25.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 41.0 |
| Estimated audience size | 2,008,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Toddler audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mothercare | Kids & Family | 8.86× | ||
| 02 | Child development | Business & Career | 8.83× | ||
| 03 | Romper suit | Fashion & Accessoires | 8.83× | ||
| 04 | Baby transport | Kids & Family | 8.66× | ||
| 05 | Powdered milk | Kids & Family | 8.64× | ||
| 06 | Child safety seat | Kids & Family | 7.95× | ||
| 07 | Bassinet | Kids & Family | 7.69× | ||
| 08 | Educational toy | Kids & Family | 7.53× | ||
| 09 | Kindergarten | Kids & Family | 7.00× | ||
| 10 | Breastfeeding | Kids & Family | 6.96× | ||
| 11 | Milk | Food & Beverages | 4.76× | ||
| 12 | Household goods | Home & Garden | 4.22× | ||
| 13 | Albert Heijn | Shopping | 1.83× | ||
| 14 | Primark | Shopping | 1.83× | ||
| 15 | Hornbach | Shopping | 1.77× | ||
| 16 | Jumbo (supermarket) | Shopping | 1.76× | ||
| 17 | Bol.com | Shopping | 1.73× | ||
| 18 | Voetbalprimeur | Sports | 1.64× | ||
| 19 | Aldi | Shopping | 1.59× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Risk Appetite | THRILL | 1.52× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Individualism | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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