A data profile of the people who buy, follow and care about Toddler in Canada — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 3,814,794 people in Canada.
Toddler has an estimated audience of 3,814,794 people in Canada. 76.8% are female, 23.2% are male, average age 36.9. Top brand affinities: Do it yourself (DIY), Children's clothing, Child care, Local food, Aritzia.
Top brand affinities include Do it yourself (DIY), Children's clothing, Child care, with strongest over-indexing on Do it yourself (DIY) (1.63× the country average).
Demographically, the Toddler audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Toddler fan in Canada is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Toddler profile in Canada.
76.8% are female, 23.2% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 36.9 |
| Estimated audience size | 3,814,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Toddler audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diaper | Kids & Family | 4.09× | ||
| 02 | Child care | Kids & Family | 2.99× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.83× | ||
| 04 | New York Yankees | Sports | 2.14× | ||
| 05 | Etsy | Fashion & Accessoires | 2.09× | ||
| 06 | Cupcake | Food & Beverages | 2.09× | ||
| 07 | Designer clothing | Fashion & Accessoires | 1.97× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.85× | ||
| 09 | Bakery | Food & Beverages | 1.73× | ||
| 10 | Local food | Food & Beverages | 1.72× | ||
| 11 | First-time buyer | Shopping | 1.65× | ||
| 12 | Department store | Shopping | 1.65× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 14 | Aritzia | Fashion & Accessoires | 1.62× | ||
| 15 | Taylor Swift | Music & Radio | 1.61× | ||
| 16 | TMZ | Internet & Social Media | 1.58× | ||
| 17 | Skin care | Beauty & Wellness | 1.58× | ||
| 18 | Hair care | Beauty & Wellness | 1.55× | ||
| 19 | H&M | Shopping | 1.54× | ||
| 20 | Personal care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.66× | |
| Indulgence | JOY | 1.65× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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