A data profile of the people who buy, follow and care about Toddler in United Kingdom — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 8,052,474 people in United Kingdom.
Toddler has an estimated audience of 8,052,474 people in United Kingdom. 79.2% are female, 20.8% are male, average age 40.0. Top brand affinities: Baby food, Kitchen, Hobby, Aldi, Adoption.
Top brand affinities include Baby food, Kitchen, Hobby, with strongest over-indexing on Baby food (4.45× the country average).
Demographically, the Toddler audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Toddler fan in United Kingdom is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Baby food.
The key figures that characterise the Toddler profile in United Kingdom.
79.2% are female, 20.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 40.0 |
| Estimated audience size | 8,052,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Toddler audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bassinet | Kids & Family | 8.38× | ||
| 02 | Mothercare | Kids & Family | 4.97× | ||
| 03 | Baby food | Kids & Family | 4.45× | ||
| 04 | Breastfeeding | Kids & Family | 4.18× | ||
| 05 | Adoption | Kids & Family | 4.11× | ||
| 06 | Mother's Day | Kids & Family | 3.29× | ||
| 07 | Child care | Kids & Family | 2.96× | ||
| 08 | Refrigerator | Home & Garden | 2.39× | ||
| 09 | Confectionery | Food & Beverages | 2.32× | ||
| 10 | Philanthropy | Arts & Culture | 2.25× | ||
| 11 | Google Maps | Internet & Social Media | 2.19× | ||
| 12 | Hobby | Home & Garden | 2.11× | ||
| 13 | Aldi | Shopping | 2.08× | ||
| 14 | Kitchen | Home & Garden | 1.95× | ||
| 15 | Personal care | Health | 1.91× | ||
| 16 | Toys | Games | 1.90× | ||
| 17 | Weddings | Kids & Family | 1.80× | ||
| 18 | Primark | Shopping | 1.78× | ||
| 19 | Distilled beverage | Food & Beverages | 1.69× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| DIY Mentality | THRILL | 1.42× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.94× | |
| Early Adopter Mentality | POWER | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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