Google Maps Audience in United Kingdom
Google Maps has an estimated audience of 13,449,029 people in United Kingdom. 51.3% are female, 48.7% are male, average age 45.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: GeoGuessr, Apple Store, Apple Maps, Wearable technology, Google Drive.
The average Google Maps fan in United Kingdom is 45.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include GeoGuessr, Apple Store, Apple Maps, with strongest over-indexing on GeoGuessr (19× the country average). Demographically, the Google Maps audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 45.1 |
| Estimated audience size | 13,449,029 |
Audience persona
The typical Google Maps fan in United Kingdom is balanced, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for GeoGuessr.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,086,772 | 0.95× |
| South East | 2,111,768 | 1.17× |
| Yorkshire and the Humber | 1,430,228 | 1.32× |
| Scotland | 1,262,721 | 1.04× |
| East of England | 1,051,554 | 0.86× |
| South West | 969,828 | 0.88× |
| West Midlands | 775,146 | 1.34× |
| East Midlands | 769,069 | 0.81× |
| North West | 758,759 | 0.53× |
| Wales | 738,971 | 0.96× |
| North East | 570,042 | 1.09× |
| Northern Ireland | 430,445 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GeoGuessr | 19× | Internet & Social Media |
| Apple Store | 16.98× | Shopping |
| Apple Maps | 33.49× | Internet & Social Media |
| Wearable technology | 18.76× | Technology & Electronics |
| Google Drive | 6.48× | Technology & Electronics |
| CeX (company) | 7.48× | Technology & Electronics |
| Android (operating system) | 4.5× | Technology & Electronics |
| Mi | 29.33× | Technology & Electronics |
| Xiaomi | 16.1× | Technology & Electronics |
| Gmail | 5.3× | Internet & Social Media |
| Rebecca Ferguson | 12.7× | Movies & TV |
| Google Chrome | 13.61× | Internet & Social Media |
| App Store (iOS) | 9.49× | Technology & Electronics |
| Wireless speakers | 15.88× | Technology & Electronics |
| Astronautics | 43.6× | Politics & Society |
| Office 365 | 4.53× | Technology & Electronics |
| Zoom! | 6.92× | Business & Career |
| Bluetooth | 5.26× | Technology & Electronics |
| Mobile phone accessories | 12.27× | Technology & Electronics |
| Burga | 14.39× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.32 |
| Need for Security | CONSERVATISM | 1.29 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| United States | 10.6% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
Frequently asked questions
How many fans does Google Maps have in United Kingdom?
Google Maps has an estimated audience of 13,449,029 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Google Maps fans?
51.3% of Google Maps fans are female, 48.7% are male, with an average age of 45.1 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for GeoGuessr (19×), Apple Store (16.98×), and Apple Maps (33.49×) over the country average.
Where do Google Maps fans live in United Kingdom?
Google Maps fans in United Kingdom are most concentrated in England (reach 10,086,772), South East (reach 2,111,768), and Yorkshire and the Humber (reach 1,430,228). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on Apple Store (16.98×), Apple Maps (33.49×), Wearable technology (18.76×), and Google Drive (6.48×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.