A data profile of the people who buy, follow and care about Google Maps in India — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 5,202,869 people in India.
The average Google Maps fan in India is 35.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Waze, Apple Maps, Google Chrome, with strongest over-indexing on Waze (21.67× the country average).
Demographically, the Google Maps audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Google Maps fan in India is more male, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Waze.
The key figures that characterise the Google Maps profile in India.
27.8% are female, 72.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 35.3 |
| Estimated audience size | 5,202,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 15% |
of the worldwide Google Maps audience comes from India.
| Country | Share |
|---|---|
| China | 17.1% |
| United States | 11.0% |
| Japan | 3.0% |
Where the Google Maps audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 1.73× | |
| 02 | Gujarat | ~200K | 1.60× | |
| 03 | Maharashtra | ~400K | 1.49× | |
| 04 | Haryana | ~100K | 1.46× | |
| 05 | Karnataka | ~200K | 1.42× | |
| 06 | Telangana | ~100K | 1.33× | |
| 07 | Punjab (region) | ~80K | 1.16× | |
| 08 | Kerala | ~90K | 1.15× | |
| 09 | Andhra Pradesh | ~70K | 1.15× | |
| 10 | Goa | ~6K | 1.06× | |
| 11 | Uttarakhand | ~30K | 1.05× | |
| 12 | Chhattisgarh | ~30K | 1.00× | |
| 13 | Mizoram | ~4K | 1.00× | |
| 14 | Madhya Pradesh | ~100K | 0.97× | |
| 15 | Rajasthan | ~100K | 0.96× | |
| 16 | Uttar Pradesh | ~200K | 0.90× | |
| 17 | Himachal Pradesh | ~20K | 0.89× | |
| 18 | West Bengal | ~100K | 0.87× | |
| 19 | Meghalaya | ~4K | 0.82× | |
| 20 | Manipur | ~5K | 0.79× | |
| 21 | Odisha | ~40K | 0.76× | |
| 22 | Jharkhand | ~30K | 0.76× | |
| 23 | Sikkim | ~2K | 0.76× | |
| 24 | Nagaland | ~3K | 0.71× | |
| 25 | Assam | ~40K | 0.70× | |
| 26 | Bihar | ~70K | 0.67× | |
| 27 | Arunachal Pradesh | ~2K | 0.63× | |
| 28 | Tripura | ~4K | 0.62× | |
| 29 | Jammu and Kashmir | ~10K | 0.61× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CityMall (Philippines) | Shopping | 25.76× | ||
| 02 | Apple Maps | Internet & Social Media | 24.45× | ||
| 03 | Waze | Internet & Social Media | 21.67× | ||
| 04 | Family Matters | Movies & TV | 18.46× | ||
| 05 | Google Voice | Technology & Electronics | 17.11× | ||
| 06 | Lyft | Cars & Mobility | 11.24× | ||
| 07 | GeoGuessr | Internet & Social Media | 8.62× | ||
| 08 | Google Chrome | Internet & Social Media | 8.32× | ||
| 09 | Google Earth | Internet & Social Media | 8.03× | ||
| 10 | Google Trends | Internet & Social Media | 7.98× | ||
| 11 | Google Images | Internet & Social Media | 7.37× | ||
| 12 | Google Photos | Technology & Electronics | 5.99× | ||
| 13 | Cocktail (1988 film) | Movies & TV | 5.80× | ||
| 14 | China | Travel & Leisure | 2.04× | ||
| 15 | Grocery store | Food & Beverages | 1.81× | ||
| 16 | International Chamber of Commerce | Business & Career | 1.77× | ||
| 17 | Bhojpuri language | Politics & Society | 1.66× | ||
| 18 | Asha Bhosle | Music & Radio | 1.64× | ||
| 19 | Free software | Technology & Electronics | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Spirituality | BALANCE | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Google Maps has an estimated audience of 5,202,869 people in India, concentrated in Maharashtra and Gujarat.
27.8% of Google Maps fans are female, 72.2% are male, with an average age of 35.3 years.
Google Maps fans show strongest brand affinity for Waze (21.67×), Apple Maps (24.45×), and Google Chrome (8.32×) over the country average.
Google Maps fans in India are most concentrated in Maharashtra (reach ~400K), Gujarat (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on Apple Maps (24.45×), Google Chrome (8.32×), Google Voice (17.11×), and Family Matters (18.46×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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