Rascasse Audience Intelligence

Google Maps Audience in Argentina

A data profile of the people who buy, follow and care about Google Maps in Argentina — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 4,616,857 people in Argentina.

Google Maps has an estimated audience of 4,616,857 people in Argentina. 54.8% are female, 45.2% are male, average age 35.5.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Google Maps profile in Argentina.

Audience size
4.6M
in Argentina
Gender
54.8%
45.2% male
Age
35.5
average years
Country rank
#72
Website / Newspaper / Magazine in Argentina
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Maps

54.8% are female, 45.2% are male, average age 35.5.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Google Maps audience in Argentina
MetricValue
Female54.8%
Male45.2%
Average age35.5
Estimated audience size4,616,857
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Google Maps audience in Argentina
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Google Maps audience comes from Argentina.

Worldwide audience distribution share by country for Google Maps
CountryShare
China17.1%
United States11.0%
Japan3.0%
Appendix

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How to read this data

Audience size is the estimated number of people in Argentina who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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