A data profile of the people who buy, follow and care about Infobae in Argentina — modelled from more than twelve digital signal sources. Infobae has an estimated audience of 8,926,772 people in Argentina.
Infobae has an estimated audience of 8,926,772 people in Argentina. 59.3% are female, 40.7% are male, average age 42.6. Top brand affinities: Online newspaper, Tesla Motors, The Championships, Wimbledon, Bugatti, Aston Martin.
Top brand affinities include Online newspaper, Tesla Motors, The Championships, Wimbledon, with strongest over-indexing on Online newspaper (1.53× the country average).
Demographically, the Infobae audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Infobae fan in Argentina is more female, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Infobae profile in Argentina.
59.3% are female, 40.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.6 |
| Estimated audience size | 8,926,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Infobae audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 30.9% |
| United States | 8.0% |
| Colombia | 7.8% |
The strongest cross-interests of the Infobae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 2.42× | ||
| 02 | paul smith | Fashion & Accessoires | 2.03× | ||
| 03 | Bugatti | Cars & Mobility | 1.86× | ||
| 04 | Tesla Motors | Cars & Mobility | 1.78× | ||
| 05 | Aston Martin | Cars & Mobility | 1.77× | ||
| 06 | Building society | Business & Career | 1.71× | ||
| 07 | The Championships, Wimbledon | Sports | 1.68× | ||
| 08 | Pfizer | Health | 1.58× | ||
| 09 | Hellas Verona F.C. | Sports | 1.54× | ||
| 10 | Online newspaper | News | 1.53× | ||
| 11 | Serena Williams | Sports | 1.53× | ||
| 12 | Lacrosse | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Career Orientation | POWER | 0.70× | |
| Extroversion | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Infobae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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