A data profile of the people who buy, follow and care about La Nación (San José) in Argentina — modelled from more than twelve digital signal sources. La Nación (San José) has an estimated audience of 8,142,283 people in Argentina.
La Nación (San José) has an estimated audience of 8,142,283 people in Argentina. 53.4% are female, 46.6% are male, average age 47.3. Top brand affinities: Online newspaper, LinkedIn, Telecommunication, La Liga, George Clooney.
Top brand affinities include Online newspaper, LinkedIn, Telecommunication, with strongest over-indexing on Online newspaper (3.4× the country average).
Demographically, the La Nación (San José) audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical La Nación (San José) fan in Argentina is balanced, around 47.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the La Nación (San José) profile in Argentina.
53.4% are female, 46.6% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 47.3 |
| Estimated audience size | 8,142,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide La Nación (San José) audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 65.0% |
| Spain | 5.4% |
| United States | 5.2% |
The strongest cross-interests of the La Nación (San José) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 4.17× | ||
| 02 | George Clooney | Movies & TV | 3.65× | ||
| 03 | Online newspaper | News | 3.40× | ||
| 04 | NASDAQ | Business & Career | 3.24× | ||
| 05 | Real estate broker | Home & Garden | 2.32× | ||
| 06 | Cancer awareness | Health | 2.25× | ||
| 07 | La Liga | Sports | 2.02× | ||
| 08 | Angelina Jolie | Movies & TV | 1.86× | ||
| 09 | Jennifer Aniston | Movies & TV | 1.81× | ||
| 10 | Microsoft | Technology & Electronics | 1.79× | ||
| 11 | Trivago | Travel & Leisure | 1.71× | ||
| 12 | Credit (finance) | Business & Career | 1.65× | ||
| 13 | Insurance | Business & Career | 1.63× | ||
| 14 | Telecommunication | Technology & Electronics | 1.62× | ||
| 15 | Sports club | Sports | 1.60× | ||
| 16 | Brad Pitt | Movies & TV | 1.59× | ||
| 17 | Mortgage loans | Business & Career | 1.59× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | American Express | Business & Career | 1.54× | ||
| 20 | Tarot | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Tradition | CONSERVATISM | 1.48× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.64× | |
| Extroversion | THRILL | 0.70× | |
| Quality Awareness | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for La Nación (San José). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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