A data profile of the people who buy, follow and care about Insurance in Argentina — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 1,776,096 people in Argentina.
Insurance has an estimated audience of 1,776,096 people in Argentina. 52.7% are female, 47.3% are male, average age 42.1. Top brand affinities: La Nación (San José), Banco Macro, Western Union, Movistar, ANSES.
Top brand affinities include La Nación (San José), Banco Macro, Western Union, with strongest over-indexing on La Nación (San José) (1.63× the country average).
Demographically, the Insurance audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Sports Activity.
The typical Insurance fan in Argentina is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for La Nación (San José).
The key figures that characterise the Insurance profile in Argentina.
52.7% are female, 47.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.1 |
| Estimated audience size | 1,776,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Insurance audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alarm device | Home & Garden | 2.09× | ||
| 02 | Ravenna | Travel & Leisure | 1.92× | ||
| 03 | Credit (finance) | Business & Career | 1.88× | ||
| 04 | Western Union | Business & Career | 1.86× | ||
| 05 | Toyota Corolla | Cars & Mobility | 1.83× | ||
| 06 | Peugeot 2008 | Cars & Mobility | 1.79× | ||
| 07 | Loan | Business & Career | 1.75× | ||
| 08 | Banco Macro | Business & Career | 1.69× | ||
| 09 | Renault | Cars & Mobility | 1.67× | ||
| 10 | Claro Argentina | Business & Career | 1.67× | ||
| 11 | Citroën | Cars & Mobility | 1.64× | ||
| 12 | La Nación (San José) | News | 1.63× | ||
| 13 | Peugeot | Cars & Mobility | 1.63× | ||
| 14 | Nissan | Cars & Mobility | 1.61× | ||
| 15 | Mortgage loans | Business & Career | 1.57× | ||
| 16 | ANSES | Politics & Society | 1.55× | ||
| 17 | Toyota Hilux | Cars & Mobility | 1.53× | ||
| 18 | Movistar | Technology & Electronics | 1.52× | ||
| 19 | Tractor | Cars & Mobility | 1.51× | ||
| 20 | Toyota | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Sports Activity | POWER | 1.29× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Design Affinity | PREMIUM | 0.62× | |
| Individualism | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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