A data profile of the people who buy, follow and care about Insurance in Austria — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 840,286 people in Austria.
The average Insurance fan in Austria is 42.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Discount stores, Obi (store), Erste Bank, with strongest over-indexing on Discount stores (2.53× the country average).
Demographically, the Insurance audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Insurance fan in Austria is balanced, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Discount stores.
The key figures that characterise the Insurance profile in Austria.
45.8% are female, 54.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 42.4 |
| Estimated audience size | 840,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Insurance audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.18× | |
| 02 | Tyrol | ~70K | 1.17× | |
| 03 | Vorarlberg | ~30K | 1.14× | |
| 04 | Upper Austria | ~100K | 1.04× | |
| 05 | Carinthia (state) | ~40K | 1.00× | |
| 06 | Lower Austria | ~100K | 0.96× | |
| 07 | Styria | ~90K | 0.91× | |
| 08 | Burgenland | ~20K | 0.88× | |
| 09 | Salzburg | ~50K | 0.82× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 2.53× | ||
| 02 | Generali | Business & Career | 2.16× | ||
| 03 | Hand tool | Home & Garden | 2.04× | ||
| 04 | Credit cards | Business & Career | 2.01× | ||
| 05 | Financial services | Business & Career | 1.98× | ||
| 06 | Solar power | Home & Garden | 1.93× | ||
| 07 | Erste Bank | Business & Career | 1.82× | ||
| 08 | Solar energy | Home & Garden | 1.68× | ||
| 09 | Employment website | Business & Career | 1.66× | ||
| 10 | Job hunting | Business & Career | 1.65× | ||
| 11 | OMV | Cars & Mobility | 1.64× | ||
| 12 | Bank99 | Business & Career | 1.61× | ||
| 13 | Used car | Cars & Mobility | 1.60× | ||
| 14 | Mechanical engineering | Business & Career | 1.58× | ||
| 15 | Job | Business & Career | 1.57× | ||
| 16 | Renewable energy | Business & Career | 1.55× | ||
| 17 | Obi (store) | Shopping | 1.54× | ||
| 18 | Tire | Cars & Mobility | 1.53× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.51× | ||
| 20 | Dnevni avaz | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.79× | |
| Luxury Orientation | PREMIUM | 1.58× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Healthy Lifestyle | BALANCE | 0.51× | |
| Sports Activity | POWER | 0.68× |
Insurance has an estimated audience of 840,286 people in Austria, concentrated in Vienna and Lower Austria.
45.8% of Insurance fans are female, 54.2% are male, with an average age of 42.4 years.
Insurance fans show strongest brand affinity for Discount stores (2.53×), Obi (store) (1.54×), and Erste Bank (1.82×) over the country average.
Insurance fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Obi (store) (1.54×), Erste Bank (1.82×), OMV (1.64×), and Financial services (1.98×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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