A data profile of the people who buy, follow and care about Bank99 in Austria — modelled from more than twelve digital signal sources. Bank99 has an estimated audience of 935,856 people in Austria.
The average Bank99 fan in Austria is 41.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Social shopping, Billa (supermarket), Retail banking, with strongest over-indexing on Social shopping (17.12× the country average).
Demographically, the Bank99 audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bank99 fan in Austria is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Social shopping.
The key figures that characterise the Bank99 profile in Austria.
45.0% are female, 55.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.9 |
| Estimated audience size | 935,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Bank99 audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 95.1% |
| Germany | 1.6% |
| China | 0.5% |
Where the Bank99 audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.49× | |
| 02 | Lower Austria | ~200K | 1.16× | |
| 03 | Styria | ~100K | 1.05× | |
| 04 | Carinthia (state) | ~50K | 1.00× | |
| 05 | Burgenland | ~20K | 0.99× | |
| 06 | Upper Austria | ~100K | 0.94× | |
| 07 | Salzburg | ~60K | 0.88× | |
| 08 | Tyrol | ~50K | 0.84× | |
| 09 | Vorarlberg | ~20K | 0.67× |
The strongest cross-interests of the Bank99 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 17.12× | ||
| 02 | Mobile banking | Business & Career | 12.81× | ||
| 03 | Retail banking | Business & Career | 11.17× | ||
| 04 | Vehicle insurance | Cars & Mobility | 6.29× | ||
| 05 | CHECK24 | Business & Career | 5.68× | ||
| 06 | Sustainable energy | Home & Garden | 4.14× | ||
| 07 | Mortgage loans | Business & Career | 3.92× | ||
| 08 | Real estate broker | Home & Garden | 3.06× | ||
| 09 | Bet365 | Games | 2.42× | ||
| 10 | Innovation | Business & Career | 2.25× | ||
| 11 | Renewable energy | Business & Career | 2.10× | ||
| 12 | EBay | Shopping | 2.02× | ||
| 13 | Banking | Business & Career | 1.91× | ||
| 14 | Billa (supermarket) | Shopping | 1.87× | ||
| 15 | Ryanair | Travel & Leisure | 1.74× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.70× | ||
| 17 | Lidl | Shopping | 1.62× | ||
| 18 | Google Maps | Internet & Social Media | 1.59× | ||
| 19 | Czech Republic | Travel & Leisure | 1.56× | ||
| 20 | Hornbach | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.10× | |
| Sustainability | BALANCE | 1.81× | |
| Family Orientation | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Extroversion | THRILL | 0.99× |
Bank99's target market in Austria covers an estimated 935,856 people, concentrated in Vienna and Lower Austria.
45.0% of the Bank99 audience are female, 55.0% are male, with an average age of 41.9 years.
Bank99 fans show strongest brand affinity for Social shopping (17.12×), Billa (supermarket) (1.87×), and Retail banking (11.17×) over the country average.
Bank99 fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bank99 itself, the audience over-indexes on Billa (supermarket) (1.87×), Retail banking (11.17×), Google Maps (1.59×), and Mobile banking (12.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bank99. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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