A data profile of the people who buy, follow and care about Renewable energy in Austria — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 1,003,942 people in Austria.
The average Renewable energy fan in Austria is 40.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Sustainable energy, Photovoltaics, Solar power, with strongest over-indexing on Sustainable energy (11.49× the country average).
Demographically, the Renewable energy audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Renewable energy fan in Austria is balanced, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Austria.
45.6% are female, 54.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 40.1 |
| Estimated audience size | 1,003,942 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Renewable energy audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.18× | |
| 02 | Burgenland | ~30K | 1.13× | |
| 03 | Upper Austria | ~100K | 1.04× | |
| 04 | Carinthia (state) | ~50K | 1.03× | |
| 05 | Vienna | ~200K | 0.98× | |
| 06 | Styria | ~100K | 0.97× | |
| 07 | Vorarlberg | ~30K | 0.95× | |
| 08 | Tyrol | ~70K | 0.94× | |
| 09 | Salzburg | ~60K | 0.85× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 13.97× | ||
| 02 | Photovoltaics | Home & Garden | 13.71× | ||
| 03 | Electricity generation | Home & Garden | 12.09× | ||
| 04 | Sustainable energy | Home & Garden | 11.49× | ||
| 05 | Solar panel | Home & Garden | 11.47× | ||
| 06 | Solar power | Home & Garden | 10.30× | ||
| 07 | Fronius | Home & Garden | 9.84× | ||
| 08 | Energy conservation | Home & Garden | 9.27× | ||
| 09 | Balkonkraftwerk | Home & Garden | 8.05× | ||
| 10 | The Terminal | Movies & TV | 7.83× | ||
| 11 | Land lot | Home & Garden | 7.43× | ||
| 12 | Efficient energy use | Technology & Electronics | 7.35× | ||
| 13 | Balcony | Home & Garden | 4.21× | ||
| 14 | Solar energy | Home & Garden | 3.90× | ||
| 15 | Electricity | Home & Garden | 3.14× | ||
| 16 | OMV | Cars & Mobility | 2.04× | ||
| 17 | Google Maps | Internet & Social Media | 1.81× | ||
| 18 | Obi (store) | Shopping | 1.75× | ||
| 19 | Beauty | Beauty & Wellness | 1.57× | ||
| 20 | Bild | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.80× | |
| Mindfulness | BALANCE | 2.24× | |
| Price Sensitivity | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Healthy Lifestyle | BALANCE | 0.62× | |
| Travelling | THRILL | 0.77× |
Renewable energy has an estimated audience of 1,003,942 people in Austria, concentrated in Vienna and Lower Austria.
45.6% of Renewable energy fans are female, 54.4% are male, with an average age of 40.1 years.
Renewable energy fans show strongest brand affinity for Sustainable energy (11.49×), Photovoltaics (13.71×), and Solar power (10.3×) over the country average.
Renewable energy fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Photovoltaics (13.71×), Solar power (10.3×), Photovoltaic system (13.97×), and Solar panel (11.47×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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