A data profile of the people who buy, follow and care about Electricity in Austria — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 1,012,392 people in Austria.
The average Electricity fan in Austria is 39.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Renewable energy, Sustainable energy, Solar panel, with strongest over-indexing on Renewable energy (3.14× the country average).
Demographically, the Electricity audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Electricity fan in Austria is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Electricity profile in Austria.
42.5% are female, 57.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 39.2 |
| Estimated audience size | 1,012,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Electricity audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
Where the Electricity audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.27× | |
| 02 | Upper Austria | ~200K | 1.16× | |
| 03 | Salzburg | ~70K | 1.05× | |
| 04 | Styria | ~100K | 0.99× | |
| 05 | Lower Austria | ~100K | 0.97× | |
| 06 | Carinthia (state) | ~50K | 0.97× | |
| 07 | Vorarlberg | ~30K | 0.97× | |
| 08 | Tyrol | ~70K | 0.96× | |
| 09 | Burgenland | ~20K | 0.95× |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar panel | Home & Garden | 3.85× | ||
| 02 | Renewable energy | Business & Career | 3.14× | ||
| 03 | Washing machine | Home & Garden | 3.14× | ||
| 04 | Photovoltaic system | Home & Garden | 3.06× | ||
| 05 | Greenhouse | Home & Garden | 3.04× | ||
| 06 | Sustainable energy | Home & Garden | 3.00× | ||
| 07 | Bedroom furniture | Home & Garden | 2.89× | ||
| 08 | Solar energy | Home & Garden | 2.65× | ||
| 09 | Photovoltaics | Home & Garden | 2.55× | ||
| 10 | Air conditioning | Technology & Electronics | 2.34× | ||
| 11 | Cleanliness | Home & Garden | 2.29× | ||
| 12 | Innovation | Business & Career | 2.07× | ||
| 13 | Renovation | Home & Garden | 1.92× | ||
| 14 | Auction | Shopping | 1.84× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.75× | ||
| 16 | Motorcycles | Cars & Mobility | 1.70× | ||
| 17 | Electronics | Technology & Electronics | 1.64× | ||
| 18 | Apartment | Business & Career | 1.60× | ||
| 19 | Hornbach | Shopping | 1.52× | ||
| 20 | Max Verstappen | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Sustainability | BALANCE | 1.53× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.95× |
Electricity has an estimated audience of 1,012,392 people in Austria, concentrated in Vienna and Upper Austria.
42.5% of Electricity fans are female, 57.5% are male, with an average age of 39.2 years.
Electricity fans show strongest brand affinity for Renewable energy (3.14×), Sustainable energy (3.0×), and Solar panel (3.85×) over the country average.
Electricity fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Electricity itself, the audience over-indexes on Sustainable energy (3.0×), Solar panel (3.85×), Solar energy (2.65×), and Hornbach (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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