A data profile of the people who buy, follow and care about Max Verstappen in Austria — modelled from more than twelve digital signal sources. Max Verstappen has an estimated audience of 1,141,801 people in Austria.
The average Max Verstappen fan in Austria is 35.2 years old, more male, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include Michael Schumacher, Bwin, SK Sturm Graz, with strongest over-indexing on Michael Schumacher (11.54× the country average).
Demographically, the Max Verstappen audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Max Verstappen fan in Austria is more male, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Michael Schumacher.
The key figures that characterise the Max Verstappen profile in Austria.
24.0% are female, 76.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 35.2 |
| Estimated audience size | 1,141,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Max Verstappen audience comes from Austria.
| Country | Share |
|---|---|
| Netherlands | 22.4% |
| United States | 10.4% |
| Brazil | 8.1% |
Where the Max Verstappen audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.49× | |
| 02 | Lower Austria | ~200K | 0.99× | |
| 03 | Carinthia (state) | ~60K | 0.99× | |
| 04 | Upper Austria | ~100K | 0.97× | |
| 05 | Burgenland | ~30K | 0.96× | |
| 06 | Tyrol | ~70K | 0.95× | |
| 07 | Vienna | ~200K | 0.92× | |
| 08 | Vorarlberg | ~40K | 0.89× | |
| 09 | Salzburg | ~70K | 0.87× |
The strongest cross-interests of the Max Verstappen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scuderia Toro Rosso | Sports | 19.72× | ||
| 02 | Michael Schumacher | Sports | 11.54× | ||
| 03 | Lewis Hamilton | Sports | 5.84× | ||
| 04 | Motorsport Total | Sports | 4.97× | ||
| 05 | Lindsey Vonn | Sports | 4.24× | ||
| 06 | Mikaela Shiffrin | Sports | 3.97× | ||
| 07 | SK Sturm Graz | Sports | 3.93× | ||
| 08 | FC Red Bull Salzburg | Sports | 3.69× | ||
| 09 | David Alaba | Sports | 3.61× | ||
| 10 | Bwin | Games | 3.54× | ||
| 11 | FIS Alpine Ski World Cup | Sports | 3.26× | ||
| 12 | Felix Baumgartner | Sports | 3.01× | ||
| 13 | Formula One | Sports | 2.98× | ||
| 14 | Jannik Sinner | Sports | 2.41× | ||
| 15 | FIFA World Cup | Sports | 2.19× | ||
| 16 | Soccer | Sports | 2.19× | ||
| 17 | Kleine Zeitung | News | 1.85× | ||
| 18 | Admiral Bundesliga | Sports | 1.79× | ||
| 19 | Google Maps | Internet & Social Media | 1.71× | ||
| 20 | Kronen Zeitung | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.65× | |
| Social Media Usage | JOY | 1.42× | |
| Luxury Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Healthy Lifestyle | BALANCE | 0.58× | |
| Early Adopter Mentality | POWER | 1.13× |
Max Verstappen has an estimated audience of 1,141,801 people in Austria, concentrated in Styria and Vienna.
24.0% of Max Verstappen fans are female, 76.0% are male, with an average age of 35.2 years.
Max Verstappen fans show strongest brand affinity for Michael Schumacher (11.54×), Bwin (3.54×), and SK Sturm Graz (3.93×) over the country average.
Max Verstappen fans in Austria are most concentrated in Styria (reach ~200K), Vienna (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Max Verstappen itself, the audience over-indexes on Bwin (3.54×), SK Sturm Graz (3.93×), Lindsey Vonn (4.24×), and Google Maps (1.71×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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