Electricity Audience in France
Electricity has an estimated audience of 9,114,661 people in France. 49.0% are female, 51.0% are male, average age 45.3. Top brand affinities: Crédit Mutuel, Pajamas, Google News, Photovoltaics, Plumbing.
Top brand affinities include Crédit Mutuel, Pajamas, Google News, with strongest over-indexing on Crédit Mutuel (2.96× the country average). Demographically, the Electricity audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Individualism, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.3 |
| Estimated audience size | 9,114,661 |
Audience persona
The typical Electricity fan in France is balanced, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Crédit Mutuel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crédit Mutuel | 2.96× | Business & Career |
| Pajamas | 5.3× | Fashion & Accessoires |
| Google News | 2.39× | News |
| Photovoltaics | 6.58× | Home & Garden |
| Plumbing | 2.97× | Home & Garden |
| Renewable energy | 3.68× | Business & Career |
| Free Mobile | 2.47× | Technology & Electronics |
| Hat | 3.01× | Fashion & Accessoires |
| Drop shipping | 2.95× | Shopping |
| Improvisation | 5.17× | Music & Radio |
| Lidl | 1.83× | Shopping |
| Sustainable energy | 4× | Home & Garden |
| Conforama | 1.93× | Home & Garden |
| Anthropology | 2.55× | Business & Career |
| Dishwasher | 5.54× | Home & Garden |
| Home Appliances | 2.1× | Home & Garden |
| Hormone | 5.54× | Health |
| RC Lens | 2.28× | Sports |
| Orange | 1.64× | Technology & Electronics |
| Electronic funds transfer | 2.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.49 |
| Quality Awareness | PREMIUM | 1.48 |
| DIY Mentality | THRILL | 1.41 |
| Patriotism | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.38 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.