A data profile of the people who buy, follow and care about Electricity in France — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 9,114,661 people in France.
Electricity has an estimated audience of 9,114,661 people in France. 49.0% are female, 51.0% are male, average age 45.3. Top brand affinities: Love & Sex, Kitchen garden, Broadcasting of sports events, Christmas Gift, Christmas tree.
Top brand affinities include Love & Sex, Kitchen garden, Broadcasting of sports events, with strongest over-indexing on Love & Sex (170.56× the country average).
Demographically, the Electricity audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Electricity fan in France is balanced, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Electricity profile in France.
49.0% are female, 51.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.3 |
| Estimated audience size | 9,114,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Electricity audience comes from France.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 170.56× | ||
| 02 | Selfridges | Shopping | 157.10× | ||
| 03 | Christmas Gift | Kids & Family | 20.32× | ||
| 04 | Christmas tree | Kids & Family | 19.34× | ||
| 05 | Kitchen garden | Home & Garden | 16.26× | ||
| 06 | Broadcasting of sports events | Movies & TV | 15.83× | ||
| 07 | Dentistry | Business & Career | 12.55× | ||
| 08 | Raincoat | Fashion & Accessoires | 12.32× | ||
| 09 | Zoom lens | Technology & Electronics | 11.98× | ||
| 10 | Girl power | Politics & Society | 10.90× | ||
| 11 | Breast Cancer awareness | Health | 10.08× | ||
| 12 | Sustainable products | Politics & Society | 8.34× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.01× | ||
| 14 | Hormone | Health | 7.28× | ||
| 15 | Solar cell | Home & Garden | 7.05× | ||
| 16 | Improvisation | Music & Radio | 5.76× | ||
| 17 | Permanent residency | Business & Career | 4.46× | ||
| 18 | Hat | Fashion & Accessoires | 2.48× | ||
| 19 | Plumbing | Home & Garden | 2.41× | ||
| 20 | Innovation | Business & Career | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.92× | |
| Quality Awareness | PREMIUM | 1.91× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.87× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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