Electricity Audience in Brazil
Electricity has an estimated audience of 15,711,143 people in Brazil. 56.6% are female, 43.4% are male, average age 44.1. Top brand affinities: Nature, Email, Social media, Kitchen, Electrolux.
Top brand affinities include Nature, Email, Social media, with strongest over-indexing on Nature (1.61× the country average). Demographically, the Electricity audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.1 |
| Estimated audience size | 15,711,143 |
Audience persona
The typical Electricity fan in Brazil is more female, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.61× | Home & Garden |
| 1.88× | Technology & Electronics | |
| Social media | 1.51× | Business & Career |
| Kitchen | 1.5× | Home & Garden |
| Electrolux | 2.23× | Home & Garden |
| Sport Club do Recife | 1.94× | Sports |
| Coritiba Foot Ball Club | 2.14× | Sports |
| Telegram | 2.09× | Internet & Social Media |
| Netshoes | 1.84× | Shopping |
| Home Appliances | 1.58× | Home & Garden |
| Localiza | 1.8× | Cars & Mobility |
| Do it yourself (DIY) | 1.59× | Home & Garden |
| 1.65× | Internet & Social Media | |
| Dafiti | 1.87× | Fashion & Accessoires |
| Apartment | 1.54× | Business & Career |
| Mixed martial arts | 2.46× | Sports |
| Steam | 2.16× | Games |
| Laptop | 1.79× | Technology & Electronics |
| Hairstyle | 1.77× | Beauty & Wellness |
| Forró | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.2 |
| Tradition | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.14 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.